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Unexpected recognition for a job well done is very, very

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

>validating for your people.

Whilst you are busy, you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re also developing habits that, well, just creep up on you.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

This means that you do things; behave in a certain way -

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd now is the time to redress that.

If you find there are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

some of your people you have instant, deep rapport with, it

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s just human nature to hang out with them more. Resp

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ect them and treat them well.

Yet you could be missing a t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ick. And a trick that takes but a little focus to make the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

most of,

This is about specifically targetting thos

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

who you don't have an instant relationship with.

M

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ke time for those you avoid and engage both in conversation

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

as well as 'catching them doing something right' and thank

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng them.

Spending time with these folks might, to start at

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

least, not be your favourite way to spend your time - but

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou may be surprised.

You will also up the stakes in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

motivating a bunch of people who you've missed out on in t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e past.

So, today, make a very special effort to say 'T

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hank you' to people you wouldn't normally do so to.

It

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will make a difference, both to them, you and your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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