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  • E-Folder - Team Building - Making the Whole Greater than the Sum of the Parts

    When was the last time that you heard the phrase "variety is the spice of life"? In what context was it used? Was it applied to experiences? Well - it can be. Was it applied to teams? Well - it should
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    be! And team building can help it add that spice.

    My definition of a team is one in which the whole is greater than the sum of the parts. Otherwise, it is just a collection of individuals. I find it imp
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ssible to imagine how my definition can be achieved if the team is comprised of clones os a single individual - no matter how good that individual is. Making the whole greater than the sum of the parts i
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    about exploiting the differences between people, not the similarities.

    Yet all too often, the differences become weaknesses instead of the strengths they should be. What is the key symptom of this? Unp
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    oductive conflict within the team. What is the usual remedy for this? Those in conflict keep apart - either on their own initiative or because they management steps in and enforces the distance.

    I see t
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    is as a waste. Difference is good. It leads to more options, better decisions and higher performance. If it can be channelled. The hard part is in recognising the value. Without seeing the potential, wha
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    's left are problems.

    Why are even fundamental differences between individuals in the same team collectively a positive characteristic? Let's take an example.

    Suppose Sam is an energetic "up and at 'em
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    kind of character. Sam likes new things, enjoys a challenge and is naturally extrovert. Sam doesn’t care much for detail and always wants things done now. A colleague, Pat, is a much quieter and infinit
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ly more diligent individual. Pat believes that there is a place for everything and everything should be in its place. Attention to detail is amongst Pat's greatest strengths and Pat doesn't like to start
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    something without all the resources necessary to complete it being at hand.

    Sam thinks Pat is too slow and far too pedantic. Pat thinks Sam is slapdash and a show off. They don't much like one another.
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    Their relationship is a source of tension in the team.

    Enter Sam and Pat's manager. What does he or she do?

    Option one is to keep them apart. Put them on different projects if possible. Move them to o
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    posite sides of the department, maybe. And never, ever feed them after midnight. With luck, the disruption to the team's achievements will be kept to a minimum.

    Option two is a harder decision for the m
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    nager - but isn't that what he or she is paid for? While their natures provide all the ingredients necessary for gunpowder in the right proportions, Sam and Pat actually have highly complementary skill s
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ts. If the manager wants something done well when time is not of the essence, Pat will surely get the job. If it is new or needs to be done quickly, Sam will be first choice.

    Of course, what usually hap
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ens is that the manager needs it done both quickly and well. A mix of the two is what is needed. Combine Sam's natural ability to rise to a challenge quickly with Pat's diligence and attention to detail
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    nd the ideal combination is available. If Sam and Pat can be helped to appreciate one another's strengths and work with one another effectively.

    That's what we call team building. A manager may choose t
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    blend team members into a genuinely effective team in a number of ways and real team building doesn't have to be done during an away day session. However, such a session is a great way of tackling such
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ssues in a less emotive and independent environment and well worth considering.

    Carefully choosing activities that require people with diametrically opposed personalities to work together using all thei
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    strengths to good effect. Creating that safe environment to explore the benefits of such collaboration and using a structured debriefing process to ensure that the learning points get documented - and g
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    t transferred back to the workplace. That really is team building.

    Variety may or may not be the spice of life. But it surely is the basis for improved team performance.

    Copyright 2006 Sandstone Limite


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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