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When evaluating their needs for training & people development, most businesses send their “key” people to one or more days “standard” se

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

minar- on site or off site. These “trainees” spend the time away from their work, collect a bunch of “speaker’generic notes”- and go ba

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

k to their daily routines, doing what they have been doing.

New skills, learnt at the seminar, are not immersed in their work habits, t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

here is no cultural change, and the results remain more or less the same.

In today’s ever changing and competitive business environment

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

CEOs and senior executives, however, must look at new ways to foster continuous change in their teams work habits, and foster a cultura

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l change and attitude to be nothing but the best. They must want to build elite teams.

In sports, even after the last win, you must coa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

h, and train your team before the next game.

So, why in business one or two days coaching seminars would help your company reach the bu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

siness playoffs !!

In sports, if you want to make the playoffs, and win the championships, you must continue to assess and sharpen your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

skills, learn from the last games, prepare for each game, and work together as a team.

Similarly, to achieve strategic growth goals you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r must built an elite team, foster a culture of operational excellence.

Under ever increasing pressures to meet the growth and profit t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rgets, your operational and sales managers may be supervising their teams, but perhaps not coaching them. Moreover, your employees may b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e intimidated to open up to their immediate supervisors and share their thoughts.

CEOs and senior executives must ask themselves this q

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

estion: WHO IS COACHING THEIR TEAM?

Business coaching is an investment that they need to understand, how exactly would it benefit th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eir business ?

Be it establishing or improving relationships, improving sales and profits, or developing new markets/clients, a busines

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

coach can help build elite teams by continuously assessing and guiding to sharpen the required skills

Just like a professional sports

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

team, a business coach facilitates changes that are:

* Dramatic
 * Sustained
 * Builds on experience(success and failures)
 * Help

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

foster a cultural change, not only at work but in life

Business coaching is facilitating change or improvements by:

> Not

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

telling people what to do, but coaching to learn from what must be improved > Developing a plan and vision for success > Having clear

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

wnership in actions plans and results > Holding the coachee accountable > Guiding

Unlike consulting, business coaching makes po

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sitive changes much more likely to be permanent. It helps build teams that have the skills and want to win those(business) championships

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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