Team Building Question:
How do you treat team members who have reached the sal
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ary bar and cannot be promoted to the next level just yet? What do you do to keep them mo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
tivated?
The Team Doc Says…
This happens in many organizations due to the wo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
kforce getting older and maintaining a large number of veteran team members in the mix.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Take the focus off money. It’s a motivator, but short term. Take a look at what the team
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
member values and see what you can do to provide motivation to accommodate those values.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
One thing you can do right now is to understand how each team member perceives their fit
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
in your organization. You can find out how your employees feel by asking them:
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
>What do you find most challenging about your work?
- What aspect of your work provide
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
the most satisfaction?
- What are the biggest obstacles to completing your work?
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
>What resources would make your work easier?
Finding the answers to these questio
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
ns can help you in nailing down just the right motivational tactic to keep each team memb
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
r on the right track. Then create action plans to maintain team member involvement in the
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
growth process.
Another option is tapping into the knowledge base of your maturing work
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
force. One thing you don't want to happen is to let all that knowledge walk out the door
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
hen mature team members leave. Consider implementing a "buddy" or mentoring system where
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
mature team members have an opportunity to take a younger team member under their wing an
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
d share the intellectual capital in their head. This technique is a win /win for everyone
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
-- the mature team member gets to share all that great information he's stored up for yea
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
rs, the younger team member benefits from a master and the company gets a better employee
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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