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One of the most common business initiatives today is being a team player. In fact, I was recently questioned about this at women's leadership conference at Emory University. How do you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

stand out from the crowd when the company wants you to be a team player?

It's an important practice used by today's companies, and it is considered a negative if you are not a team p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ayer. The thing that most people don’t understand is that you can’t lose sight of the “ME” factors either.

Teams are great. They build consensus, share the workload, and come together

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

for a unified purpose. But where does individuality, initiative, or just plain ego in the team concept?

When I say ego, I don't mean the typical appellation the big heads that are ful

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of themselves. I mean the M for "ME". Looking out for numero uno. We all want to be successful and today it's becoming increasingly difficult to find the right path toward that succes

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

.

Job uncertainty, information overload, and balancing work and family issues -- it goes on and on. Whether you work for yourself or work for someone else, don't lose sight of the fac

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

that you need to look out for you. If you were self employed or worked as an independent contractor, you would spend 50% of your time marketing for the next job. Aside from good eatin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, exercise and other regimens to take care of your body, are you doing anything to enrich your mind? This needs to be as firmly entrenched as an exercise program.

Every day you need t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

set aside some time for "ME". Whether it's reconnecting with old friends or making new ones, you need to satisfy and nurture that inner person. That's the person who says, "I'm import

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nt, I count, I can make a difference." The critical part is to take some time to make that difference too.

The largest numbers of calls I get are for help. But usually they come when

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t's too late. The caller just lost their job. Their company was sold. It is the day of their performance evaluation. These people aren't practicing "ME!" They go along with the flow an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d don't think beyond the day-to-day survival issues. I have been accused many times of having a big head (read Big Head Bio article) or being full of myself. So what? I know where I'm

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

oing and I do something about it every day.

I accept most challenges and always looking for new ones. I'm tireless in my efforts to promote myself. I share my knowledge and expertise

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o enable both men and women to reach their full potential. This should be your mantra too. I can't emphasize it enough. Don't wait until it's too late to make that call to share your r

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sources and your network. People will be much more willing to help you when you have established an ongoing line of communication. Not when you call out of the blue and want some help.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

So plan a campaign to enhance your "ME Factor" as part of your spring personal branding initiatives. Some ideas to consider: Give a speech that you have to do research for;

Accept

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

an assignment that you consider a challenge;

Contact someone who you consider to be a role model or who you admire;

Reestablish ten old acquaintances;

Plan to attend a conference or

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

seminar for personal enrichment;

Take a mini-vacation (long weekend) no cell, or laptops;

Treat yourself to something you have always wanted. (It could be anything that makes you fee

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

good about yourself);

Invest in yourself for the long haul. Continuing education, training, learning more about your industry or business field.

The important thing is to take actio

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, even just a small thing can make a difference. Remember to think about your "ME" factor at least once a week. Bring out your best "ME" and you will get the support of everyone's "WE.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many people think that all you need to succeed to today are excellet skills. That may have been true in the Industrial Age, but not today. In today's highly completitive and international business world you need to have the right image. You must must refine how you look, speak and relate to others. Cultivating the right image includes color, wardrobe, grooming, image objects, communications, protocol, and etiquette. If you want to move up the ladder of success you must look great every day and remember that everything counts.

How do you get everyone on board the change train that is gaining speed and heading out of the station? How do you get your people to, not only go through the motions, but also actually 'buy into' the changes that are necessary? Learn the six most common reasons people resist change and the tactics to convert this resistance to commitment.

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