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According to the latest studies, the average employee is delivering only 50% of what they are capable of offering to your organization. As a leader, you’re frustrated by this lack of performance. You’d li

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ke to clone your high performers so you can become more results oriented like the entrepreneurial companies you see in the marketplace.

To capture the talents and potential of today’s knowledge workers,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou must recognize the dramatic rise in numbers of these employees. Knowledge workers are the individuals who use their ‘brains’ instead of their ‘brawn’ to get work done. These are the information special

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sts, researchers, marketing and sales experts whose talents drive the success of your business. To ensure high performance — you must manage these talented individuals differently than employees of the pa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t. Their talents can help you take your business to the top. But like a spirited racehorse, they must be handled with care.

Avoid these five deadly sins and you’ll capture knowledge workers’ discreti

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nary energy and build enthusiasm:

#1. Focus only on what’s wrong.
The “no news is good news” approach to leading knowledge workers is a receipt for disaster. You might think that if emplo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ees aren’t screwing up, they don’t need to hear from you. But knowledge workers want to be recognized. They need your attention. Recognize progress and give recognition to foster their talents and help th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

em move in the right direction and fuels their enthusiasm. Avoid focusing only on what’s wrong and acknowledge what’s going right.

#2. Ignore poor performers.
High-performing knowledge worker

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

want you to deal with poor performers — otherwise the problem lands in their lap. You must address performance challenges by coaching the employee, reassigning the individual to an area where their talen

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s are best suited—or remove them altogether. In either case, pay attention to problems and take corrective action. Don’t let laggards linger, derail your progress and de-motivation other employees.

#3

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Overlook boredom and talent misfit.
Job uncertainty and fear may prevent employees from speaking up about a change that’s needed. It’s your job to notice when individuals lost interest, struggle

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

in their current position, or slack off for some unknown reason. Address these issues head on instead of allowing them to continue. There’s no joy in just getting by. You don’t help employees by allowing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

bad fit to continue. Tough love with self and others is part of moving into the new economy.

#4. Let them say ‘YES’ to everything.
Help knowledge workers curb their appetite to work on inter

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sting projects that are unrelated to business priorities. No matter how exciting a project is, you must help employees discern: “Is this project contributing to the goals of the business? Can I justify th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e time and energy I’m spending on it? Will this initiative help us achieve the outcomes we want?” Many times, knowledge workers bite off more than they can chew. A wise leader helps employees set limits a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d say ‘no’—for their own sake as well as for the business.

#5. Fail to give feedback.
In corporate life, no one wants to hear: “This isn’t working.” But individuals need to know when their at

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

itudes and behaviors are causing others a problem. No matter how exceptional the person is, he or she can make a mistake — sometimes without knowing it. A wise leader helps individuals recognize problems

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd learn from problems. Don’t wait until there is a crisis to raise a touchy subject and give feedback. Regular feedback helps employees grow.

Your primary role as a leader is to help knowledge workers c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ntribute their talents. Involve them in key decisions and welcome their input. Encourage collaboration with others who will stretch their minds and capabilities. Make sure employee talents are visible, se

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n and appreciated by others in the organization. Remember, knowledge workers want to use their talents to help your business grow. Put these ideas into action and watch teamwork and performance skyrocket

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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