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There are many ways to give much needed incentives to employees such as

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

stock options, Christmas Bonuses and profit sharing. However, consider

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a start up entrepreneurial company, which is web based. What can you d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o to give a little back to your employees and generate some real produc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ivity and tap into some of the creative genius of your work force? Well

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

there are many things you can do and innovative ways to do it too.

Co

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nsider if you will a fast moving highly successful website which is a c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ategory killer in its online niche. There will be ample opportunities t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

expand this and develop offshoots from the core market segment. But it

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is also important to stay focused too.

One thought is that you take a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n offshoot side market and begin to exploit the sub-niche and they you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

spin off this site onto a Employee Team Project and run it separately.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou keep it on your servers and keep 50% equity and give the rest to emp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

loyees as an incentive and allow revenue sharing. All work done on the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

site would be volunteer on their part for their share.

At this point a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll your new sub-category site needs is synergy and it will take time in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

getting there, but your employees can watch it grow and put in the hard

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

work it takes to take it to a higher level. In this way you can stay w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ith it, without diverting your company’s focus to the core business. Th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ink of it like a special team on a football team. Consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you know your audiences? I mean really know them. Defining your audiences using demographic, geographic and psychographic elements dictates your marketing approach from a tactical perspective.

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