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Communication between departments in a business is crucial. If a customer orders 23 widgets, they expect 23 widgets, not 23 gizmos. If communication within your business breaks down, that is w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat the customer may end up with. Not good for business. There are many reasons why lines of communication break down in even small businesses, many of these are personal. If your staff don't

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ocialise, they do not develop relationships, they don't help one another out in times of crisis and the business falters. There are many ways that you can encourage this socialisation but perh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ps one of the best is a corporate treasure hunt. Why should this be? A corporate treasure hunt will develop planning skills, communication skills and lateral thinking skills as well as buildin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a team atmosphere between different departments.

First, the team building aspect. Many departmental teams will function well together however if they have not been encouraged to develop a te

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

m ethos with other departments, this is where problems can arise. Traditional team building events are often despised by the participants, with the usual corny icebreakers, contact games, barr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

el and plank tasks etc. There are plenty of opportunities for the participants to avoid being just that. They let others do the work, do not contribute and a resentment can build against being

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sent on another team building day. At least they don't have to work! In a corporate treasure hunt, the teams are generally quite small and work at their own speed through a number of tasks. T

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e team will fail if they do not all pull together. Set up the teams carefully, make sure that each team has people from different departments for maximum advantage.

Second, the planning aspec

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. When choosing a provider for your corporate treasure hunt, make sure that the hunt they provide has more questions than can be answered in the time available. That way, each team must plan a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d agree what they perceive as the most efficient route to answer more questions. A straightforward hunt with say 30 clues, everyone following the same route at 5 minute intervals does not have

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

this essential planning skills element and should be avoided.

Third, the communication aspect. Communication is about listening, thinking and responding. For a team to be successful in a cor

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

orate treasure hunt, all 3 aspects need to be there. Someone reads out the clue, the others listen contribute, feed off each other's ideas and eventually will arrive at a conclusion. Sounds fa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

iliar? Of course it does, that is how businesses move forward too. Again, mixing the departments in the teams can improve the communication on a day to day basis in your company. That's good!

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Finally, the lateral thinking aspect. A corporate treasure hunt should be arranged with a variety of clues to make sure that everyone is included. Easy clues and hard clues should be mixed up

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n there. Naturally, it is the hardest clues that will develop the lateral thinking skills of your employees best. Lateral thinking can be an individual effort but would it not be better if you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r entire company became problem solvers? OK, it won't happen but a treasure hunt could help some employees become more creative thinkers. Lateral thinking can be an individual thing but it wor

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s fastest in most situations if it is a group effort. Someone says something that will trigger off another thought and so on. If that is happening in your business, think of the benefits.

A c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rporate treasure hunt is also great fun, team building without the pain! Your staff will be buzzing for days afterwards, debating clues and continuing the processes started during the event. A

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

single event is probably not enough, it can kick start your team building strategy. Skills need to be practiced so maybe make a treasure hunt a regular part of your staff development programme

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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