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Corporate treasure hunts are increasingly marketed and used as team building events, quite rightly so as they combine the best of traditional team building with an enjoyable day. A treasure hunt, pr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

operly set up, can develop inter-departmental communication and co-operation, planning skills and problem solving skills. Thus it can improve staff motivation and efficiency. A poorly set up treasur

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e hunt on the other hand, will have little real value, your employees will enjoy it but they will come out of it having practiced few of the skills normally associated with team building.

Your trea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sure hunt could easily be set up by Beryl and Sid from Accounts, nice and cheap in-house team building, but remember, they are not team building professionals and will not have the bigger skills-dev

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

elopment picture in their mind when planning the hunt. It will be more like a club or church treasure hunt. For a real benefit, you will need to use an external provider, but that will be expensive

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o naturally you want to make sure you get value for money. So what should you look for in a good corporate treasure hunt?

Not everyone can answer cryptic clues, not everyone is a keen observer. So

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

good corporate treasure hunt geared to team building will be inclusive, that is, there will be a selection of different types of clue, easy, hard, cryptic. This enables everyone to make a contributi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on for some of the time. Not only will a good provider offer this range of clues, they will have treasure hunts set up in a wide range of venues too . Check with the providers about this before deci

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ding whose services to use.

The clues address the communication aspect of team building, and to a degree, develop the lateral thinking skills needed for problem solving. To further develop these sk

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ills, each treasure hunt should include extra tasks, such as scavenging items or producing photographic evidence to show a task was completed.

Planning is essential to every organisation, team buil

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing exercises should always include this element. A good corporate treasure hunt should facilitate this. A poor corporate hunt or church/club treasure hunt will be linear, everyone follows the same

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

route, a few minutes apart. Soon there is no need to think because the group in front are writing excitedly. You see this and you know where the next answer is! What use is that for skills developme

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nt? A good provider will address this by supplying more clues than could possibly be answered in the time available. At the start of the hunt, each team should spend time considering their route, wh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ich clues they intend to answer and what contingency plan they will have if they are running behind or ahead of schedule.

One of the big complaints that employees have about team building exercises

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is the standing around with nothing to do. A good corporate treasure hunt provider will not let this happen, there will always be at least one activity that is not dependent on location, often in t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e form of logic puzzles or a quiz. Make sure that this is the case with the provider that you choose.

Business is about competition, getting your share of the market, keeping that share, expanding

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that share. But competitiveness within a business can be very destructive so it is important that you as the consumer does your part first. Make sure that the teams comprise members of different dep

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

artments so that they can get to know one-another. After the hunt, they will have something in common and be more likely to co-operate in the workplace.

At the end of a team building exercise comes

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the dreaded feedback. This can either be one-to-one or small group 'what-did-you-get-from-the-day' session or by form filling. Either way, most people really do not enjoy this. With a treasure hunt

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, there is no need for this, in fact it would probably spoil it. Your staff will be buzzing for days if not weeks after the event, you will hear them discussing clues, strategies, if only, and so on

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Not everyone is a marketing guru. Even some who claim to be. But that's another story for another time. The goal here is to provide some basic help for the growing number of small business owners – many with start-up ventures - who have to market their own products and services

Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist’s side of the notebook.

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