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There are fundamental premises that impact the performance of any team. They are;

Any group of two or more people constitutes a team.

Every team has unique qualities that contribute to its success or failure.

E

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

very team has both internal and external issues and pressures that impact on its functioning.

Every team must effectively manage diversity in its members.

Conflict will be a natural by-product of any team dynamic

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s.

How these conflicts are managed will determine the ultimate success of the team.

There are fundamental laws that govern a teams performance and outcomes just as there are laws that determine individual success

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Every team will go through stages of development and decline or renewal while it is an active entity.

Athletes who participate in "team" sports have known for years the necessity of teamwork. When they lost tra

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ck of this important quality and a single member of the group became the focal point, the overall results suffered. If not in the short term, then certainly in the long term.

One of the coaches primary functions

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is to continue to reinforce this team spirit and atmosphere among its members. It is important that each member strive toward his/her full potential without damaging the spirit of the "whole".

If team building is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

thought of as a top down process by employees and management takes the credit for its creation and nurturing, eventually it will be replaced by another more or less effective fad or process. I do not mean to imply

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

that team building is a fad, only that it will be perceived as just another tactic of management to improve individual performance and organization profits, if it does not become etched in the fiber of the busine

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ss.

If team building is seen as a concoction of management gurus and philosophers it will have a short life due in part to their lack of first hand experience with both the process and function of how teams work.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

If it is perceived as an inspiration of employees they will take ownership in its necessity, process and success.

There are a number of ingredients that are a part of the functioning of both an individual and a te

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

am. I would like to discuss briefly what I believe is the most critical.

Individuals have a self image and self concept that contributes a great deal to their performance, self worth and success. This self conce

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pt and self image become the most critical elements of the persons psyche, often determining their further developing attitudes about life, themselves, their roles and their future.

A team is made up of individual

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

with individual self concepts and self images. The team therefore becomes a composite of the accumulated self issues of the team members.

What does this mean in terms of team performance and outcomes.

Every ind

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ividual performs consistent with their self image. If a sales person feels they are a $100,000 a month producer that's where their monthly sales will range, anywhere from $80,000 to $120,000 a month. Usually no b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

etter or worse than their average. This average is a composite of their self worth, self image and self concept. There is no way an individual can achieve consistent greater results than they think they are capab

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e of. Yes, there will be spurts and slumps here and there but generally their results will fall within this range.

The same holds true for any team. There is a "team" self image, self concept and self worth. Th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eir results and approach to opportunities and problems will be consistent with these "team" self fulfilling attitudes.

Achieving consistent better results with the individual salesperson requires an inside change

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

in thinking not changes in territories, prices, products, quotas, and so on. And yet most managers are frustrated with the lack of improvement in sales results when their focus is on these outside in issues.

Ach

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eving better results with the team requires the same strategies. The "team" must feel worthwhile, they must feel good about themselves as a team, their mission and role.

The job of the team leader and/or manager

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

depending on who holds that position, is to build the self concept and self image of the team. No easy task when you consider that the team may be made up of multiple "self images", some positive and some negative

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We have all seen the public-relations disasters that have occurred with some coal mining companies after they have had collapses and trapped miners inside. In West Virginia they dealt with a public-relations disaster when this governor of the state went to the scene where 12 miners were trapped who eventually died, all but one. We need coal mines and we need coal to help generate electricity for our nation and our civilization.

Setting yourself apart from your collegues is a great way to earn a promotion or receive a raise. Just how do you do that without having to spend a fortune on continuing education and working twice as much as you are now? Nine out of ten, you have the secret to your success on your computer right now!

Thinking about opening a small business? Don't have a lot of capital? Got $200? Read this article now! I should also note - I am not recommending this as a viable strategy. I'm just reporting on what we did. It worked for us. But it may not work for you.

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