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In my writing I’ve pointed out how titles can influence the moods and expec

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tations of those around us.

Here are some good examples sent in from reade

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s around the world:

‘We changed our Human Resources Department to Departme

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nt for People Support.’

‘We use “Partner-In-Charge of...” whatever area so

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eone has. It makes us all feel equal in a flat organization. We just change

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the Office Manager to “Partner-In-Charge of Customer Delight”.’

‘My job r

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

esponsibilities include project manager, business development manager and s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nior consultant. Ah, where’s the customer? So I’ve changed my title to “Val

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ue Creation Consultant”.’

The Product and Sales Manager at my book distrib

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tor changed his own title to ‘Author Champion’.

My titles have included au

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hor, speaker, trainer, consultant and curriculum developer. I’ve stopped tr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ying to name my position. Now I just relate the mission: ‘Leading the Globa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Service Revolution!’

Key Learning Point ------------------------

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

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What you call

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

yourself and your colleagues has a big effect on how people understand who

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou are, what you do and how you can assist. Choose a title that opens the d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oor and connects with other people.

Action Steps
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y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

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Yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u can change your title, too. (Should you?)

Ron Kaufman-internationally ac

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

laimed educator and motivator for partnerships and quality customer service

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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