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When employers and managers typically think of rewarding their team (or employees) the first few ideas that typically come to mind are:

Money in the form

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of pay rises or bonuses Incentives such as gifts Praise, recognition and compliments

When next discussing your staff rewards I challenge you not to st

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

p at just those three ideas. As an example, a few years back my team and I at our real estate agency were able to work a little magic that had so many diff

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rent benefits – one of them being a form of staff reward. We had three main departments: sales, property management and administration. Real estate is a to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

gh industry and each of those three departments had their own challenges to face daily, however sales not only had the lows in the forms of challenges to o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ercome, but it also had the amazing highs. These highs were so obvious any time a happy client who had just bought or sold met their agent in our office af

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er the sale had gone through.

Funnily enough, it was while looking for a new way to reward our clients that I accidentally stumbled across an innovative s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

aff reward. I explained to my sales team that I had an idea to change the way we gave gifts to our clients after their sale or purchase had gone through. R

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ther than telling the sales team about the idea, I set up a demonstration and lead them downstairs as an elderly female client who had just sold her home w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s waiting in reception. I gathered not only the sales team, but also anyone from administration and property management who was in the office at that time

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd we all gathered behind our reception wall. I placed a gift basket and flowers with balloons in the hands of two sales people and we rang a gong. From th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re I asked everyone to head into reception clapping and cheering, as we did so our front office staff also stood up and cheered. Our client was greeted by

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

barrage of happy people celebrating her sale with joy (and a gift.) It was an experience she wouldn’t soon forget.

Our clients loved this sort of attenti

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n even if quite a few were very overwhelmed at first (yes, there were some tears of joy!) The prolific marketer in me also loved this idea as it meant that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

we got to take a photo of our happy client with their gift and real estate agent which we could use later on.

What I didn’t expect was that after that fir

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t experience I would have two of my administration staff come to me later that day to tell me how the experience had almost brought them to tears. They exp

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

essed that they loved being part of the “high” of selling a home that until they only the sales team had really experienced.

It wasn’t a reward that could

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

be quantified as an increase in money or anything tangible for the people that participated in it. It was however able to increase their motivation and the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r understanding of why their job was such a vital one to these people. Most of our team got to participate in this experience 2 or 3 times a week and takin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

up about 5 minutes of their day at a time. In my opinion a dollar value can’t be placed on a reward like that to both the company and those who work there

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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