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Do you ever stop to think how successful a hockey team would be if they did not celebrate each and every goal they score? Or any sports team every time they put a point up on the bo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ard? You would sit in the stands and wonder what was up if they didn`t. Hockey teams celebrate all goals. It doesn`t matter if they are losing-- they still celebrate each and eve

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y time they put the puck in the back of the net.

So why do businesses seem to ignore the small goals? In small business computer consulting, leaders seem to over look when staff a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hieves the smallest of victories and they even sometimes brush over the big achievements in their business. These are the same businesses that I talk with when they are struggling,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

when morale in the workplace is low or when they are on a losing streak with clients leaving.

In hockey, when teams are having a difficult time winning games, they still celebrate

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

very goal scored from every player on the team. The same should happen in your business. I worked with a company once who lost a few good clients from several reasons and most of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hem were not service-related, just a turn in the economy and few of their clients decided to merge with other businesses and their services were no longer retained. They lost four

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

clients however they also won three new ones in the same time period.

When discussing what was happening with the business, the executive was so focused on the business that they l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

st, that he failed to realize that they just scored three goals and if this was a hockey game they would have lost 4 – 3 that night. Do you think all the Stanley Cup dynasties have

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

’t lost a few games 4 – 3 in the season? When the focus on the negative is allowed to continue, one 4 – 3 loss will become 2 and then 3 and before you know it you have some major c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

allenges.

Leaders in any organization need to celebrate all the goals they score and all the victories they win. This includes when a member of your team achieves a new certificat

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

on or skill and when you win a new client. Celebrations need to be done as a team. You can queue up all your little victories for one big monthly gathering; however, recognition a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

so needs to happen right away. It can be done by posting it on your internal website, an email to your team or a special entry in your company newsletter and then have a monthly ce

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ebration with your entire team. Take an early Friday afternoon and have a company function where everyone is made aware of every achievement.

When clients are involved in your win

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s, it is very important that you invite them to celebrate in your win as a company. Remember, they were reason for your win. If you win an award in your industry it was because th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y allowed you to use their name for this victory. Including them is a good move for your ongoing client relations.

The minimal dollar investment in having a celebration of your vi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tories will turn into increased employee loyalty, especially in this world of hard to find skilled team members. Increased loyalty from employees and clients will eventually turn i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to additional revenues for your company.

It is also OK to celebrate in private, if you are sales professional or a technician in an IT consulting company and do something that you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re proud of accomplishing; it is perfectly acceptable to celebrate your wins with yourself. This self-acknowledgement will lead to an increase in your personal confidence because y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u know that you have what it takes.

When you celebrate all the goals you score, every point your team achieves, you will be on your way to winning the Stanley Cup of your own world

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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