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One of the most common business issues that surfaces time and time again with many businesses is the area of Team. To be more specific: Team communication, motivation and ongoin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g inspiration to ensure they are with you for the long term and are an ongoing asset to your business. A common question being - "I just don't seem to ever get the ‘right' peopl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e". In most cases, working with a multitude of businesses, I have found that this generally stems back to whether the business owner has decided beforehand exactly the type of p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rson they are looking for. So at this point you're thinking ‘well that's obvious, Mike!' - however many of us simply don't ask ourselves the right questions to ensure that we ge

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t team members with all of the attributes required for the particular position within our businesses. I generally have hired people in the past by looking for one main trait and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that's the right ‘attitude' that will fit the position applied for.

So here's some ‘top tips' on creating your own ‘dream team':

To recruit and hire the very

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

best people for your business, start by answering some very simple questions like, "What do I want? What do I not want? What are my criteria?" Write down the criteria, then come

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

up with powerful interview questions to ascertain whether those criteria would be manifested in a given candidate.

Your interview questions should be aimed at helping prospect

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ive employees to talk about the extent to which they share your company's vision, mission, values, and strategy. This should be able to give you a feeling for whether they will

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ikely be aligned with the way you want to operate your business. Listen carefully to the answers, and you'll easily identify the people you want that will be an asset to your te

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

am.

Team Tips:

•1) Keep Notebooks. Have each team member keep a notebook focused on new ideas. Talk to your team about any new ideas you may

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

have. Have them write down every related thought, idea, ‘aha', article and conversation. Then get together during a team meeting and share your notes. You'll be amazed at your t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

am member's abilities to create something you didn't have before.

•2) Lead by Example. As a leader in your business, take it upon yourself to model ‘leadership

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

' behaviour for your team. People react much more to what you do than to what you say, so make sure you are a great role model.

•3) Encourage Diversity of Opinion.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ong> Cultivate a healthy range of ideas within your business. Consider that everyone has ‘unlimited' potential. Actively look for it, facilitate it, recognise those who give it
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
and you'll get it.

•4) Identify Your Own Role Models. Who do you consider are the top revolutionary and inventive business minds both now and also from the pa
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
st? Who do you most admire in business? When the chips are down take a step back and think to yourself ‘what would this person do in my position?' This is a very powerful tool i
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
n itself and can be highly inspirational to those who work with you.

Identify some ‘Anti-role' models for building team loyalty. Learn from other people's mistakes if you can.
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ote those people who've been through team challenges, problems, and sometimes disasters in their own businesses and then shared their experiences (maybe in the form of a book or
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
interview). Understand what caused them, and then take some positive steps to make sure that you learn from their mistakes by taking action to avoid falling into the same traps

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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E-Folder - How to Create Your Dream Team

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