E-Folder - Business

Sit back and read this carefully. I was thinking about this while I was driving to work this morning. It might sound elementary for some, but it is fascinating for people who strive to get the most out of the team that surrounds them.

What is your role in this business? Are you like a spectator in a sports a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rena? Are you a cheerleader for your team? Are you one of the players in the game? Are you a coach? Are you the broadcaster of the game on TV or Radio? Are you the referee of the game? Before you think that I am nut, wait until you see where I am going with this.

The players in a team trust each other to be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

winning team. The players keep their eyes on the ball all the time. The cheerleaders jump up and down to cheer for their team. To be honest with you, I think sometimes it is only for attention. The home team fascinates the spectators with the moves of the players. The loyal fans support their team all the ti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e, win or lose. The referee makes sure that the players are performing within the rules and the guideline of the game. One important part of the game is missing! You guessed it! It is the Ball!

Let us review a play by one of the great games in sports history, the 1991 Final game between the Chicago Bulls an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the Los Angeles Lakers. It was a highly contested game. Two of the biggest names in the history of basketball were going against each other, Michael Jordan and Magic Johnson! At one point in the game, there was a famous leap by Michael Jordan. He flew through the air and changed the ball from his right hand

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o his left while moving from the right side of the basket to the left. He scored and someone fouled him. I remember the broadcaster’s voice screaming “MICHAEL JORDAN” in excitement, and in a way that he sounded like he was jumping out of his seat. The crowd gasped, “Wow”. The hometown cheerleaders had wide-ey

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d faces. The bench players of the LA Lakers and coaches had expressions on their faces that translated as saying, “What just happened?” The body language of the LA Lakers players told all of us that they were eager for the game to be over, accepting defeat before the final whistle. One of the referees was hap

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y to be part of the game and to witness the amazing move and performance. The Chicago Bulls team reaction was totally opposite of the Lakers. Let me stop it here with the sports arena.

The Arena has players, spectators, cheerleaders, referees, coaches, and broadcasters. I would like you to think of your comp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ny as a sports Arena. The question now is, ‘what part of the Sport are you’? Are you one of the players? You probably hope to be like Michael Jordan, but it takes a lot of effort and training to be just like Mike. Are you a spectator of the winning team or the TV viewer that just enjoyed the game and celebrat

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s with the winning team or just goes through the agonizing feeling of defeat with the losing team? Are you a cheerleader that just jumps up and down whenever your team scores and sits with a sad face when the other team scores? Are you a coach of the team? Are you like the players in the game? You hope to be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he winning one. Are you the coach? Are you the referee? Are you a broadcaster that tells all the good and bad as it happens with no effort to help any of the team while others play the game? Are you the Ball?

Let me put this short and sweet. In a poor work environment, the players who do not keep an eye on t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he ball lose. They always focus on the people, not on the ball. That is exactly what the 1991 Lakers players did playing against Michael Jordan and the Chicago Bulls. The LA Lakers players focused on the moves of Michael Jordan. Mesmerized by the player, they did not focus on the movement of the ball. They sh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

uld have avoided the letting the ball get into the hands of Michael Jordan. I know that is hard, but the players need to keep trying. There is only one winner in the game. As a team, you always focus on the process, not the people. Business is just like that. Poor organizations tend to spend valuable time bl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ming people when anything that goes wrong. I am not saying bad people do not exist in any organization. They do. The culture of those organizations that point fingers at people when times are tough is a differentiation and characteristic that tells it all. I truly believe the LA Lakers did a great job. That i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

why they made it to the NBA Finals. If you want to be very competitive in this market, you have to focus and keep your eye on the Ball all the time. Then, you have a chance to WIN more business and maximize your market share.

You might wonder why I am writing Ball in Bold. In my world, the ball is the expec

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ation of your customers. Keeping you eye on the ball is the same as keeping your promises to your customers, by having your eyes on their expectation all the time. This builds partnerships. A good partnership will lead us to win more market share. This is the reasons why we do business. If not, there is alway

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

an option to run a non-profit charity organization.

The role of the cheerleaders in any organization can be positive or negative. The good leader is a cheerleader of his or her own team all the time. The bad leader is only a cheerleader when good things happen. He or she becomes a hostile spectator when the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

team loses. This is a recipe for disaster in any organization. The good coach is a great leader at the time of wins or losses. The team relies on the coach to accept defeat and prepare the team for a better result next time around by correcting the mistakes. Which one are you?

In my next article, I will shar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

with you my thoughts of the roles of the referees. This will be enough for now to bring you to the path of my thoughts. I will see you in the game!

______________________________________________________

Words of Wisdom

"One man practicing sportsmanship is better than a hundred teaching it." - Knute R

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ckne

"Sports serve society by providing vivid examples of excellence." - George F. Will

"I always turn to the sports pages first, which records people's accomplishments. The front page has nothing but man's failures." - Chief Justice Earl Warren

______________________________________________________

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/45434/e-folder-Similarity-of-the-Work-Place-and-the-Sports-Arena.html">Similarity of the Work Place and the Sports Arena</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/45434/e-folder-Similarity-of-the-Work-Place-and-the-Sports-Arena.html]Similarity of the Work Place and the Sports Arena[/url]

Going beyond new year resolutions to manage your career with a 365 day campaign of emotionally reconnecting with your lost dreams, stretching your performance, upgrading your toolbox and aggressively going after what you want.

To inspire people to work - individually or in groups - in ways that produce the best results, you need to tap into their own personal motivational forces. For an employee, the chief advantage of being motivated is job satisfaction. For the employer, it means good quality work.

Some negotiation gurus claim you can negotiate “anything.” Perhaps, but you can’t negotiate with ANYONE, says Dr. Gary S. Goodman, top negotiation speaker, international consultant, popular radio and TV commentator, and best-selling author of PLEASE DON'T SHOOT THE MESSENGER!

Tags

Links

E-Folder - Similarity of the Work Place and the Sports Arena

Related Articles: