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Whether it is a party or formal ceremony, it would take some effort to imagine a corporate event without the element of ent

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ertainment. An entire corporate event in its broad sense (including corporate retreats, corporate Christmas parties and non

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

-cash incentives), may seem nothing more than entertainment. The element of entertainment is also present in the schedules

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

f such events as corporate meetings, sales conferences, product launches, trade shows and so on (why not start a conference

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

with a stunning lights show?). In any case, entertaining programmes are far more than just having fun.

Corporate events m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ke people come together; meanwhile an entertaining programme may bring great benefits for the company. To be more precise,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

corporate entertainment is a powerful tool to create and sustain the desired relationships among the employees or between t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e company and its clients or business associates and other groups of people depending on the purpose of the event.

For ins

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tance, non-cash incentives or corporate retreats are ideal to enhance relationships between the company and its staff. More

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ver, as these are often given for groups, communication among the participants is thus inspired. Group retreats afford more

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

time for personal interaction, so employees can to get to know one another as human beings and not just as co-workers. Thi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s ‘human factor’ is vital in corporate environment that can otherwise appear utilitarian.

Similarly, entertaining team bui

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ding events, such as canoeing, sailing, karting, snowmobiling, and other team activities help to forge the spirit of commun

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ity. Team building activities challenge teamwork skills needed to accomplish common goals and teach ways of co-operation, w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ich can prove a useful experience back at work.

In the case of business meetings, an entertaining programme is a way to bu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ild business relationships. As a shared experience, it allows for a relaxed atmosphere during negotiations and increases th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

probability of a beneficial agreement.

Last but not least, an entertaining programme arranged for clients is a powerful t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ool of motivation. Feeling appreciated, customers will repay with loyalty.

Thus, the element of fun facilitates communicat

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on and tightens bonds among people, which is very important for a company who wants to maintain a positive, upbeat atmosphe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

re at work and smooth relationships with the people outside the company: business partners, customers as well as the public

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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