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E-Folder - In My Own Image
People of all ages in business make the mistake of seeing the whole of their world in a mirror image of their own reflection. In all cases this level of ego has more disadvantages than it has advantages. They disrupt teams or prevent teams from forming. A brief de
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
scription of my top five observations of people exhibiting this characteristic are:
- The Sales Gun
This is the sales person in retail or commercial sales who has a successful method that works for them. They regularly win sales awards. They regularly
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
exceed target. They are great rapport builders and/or great closers of a sale. Their methods at times may sail close to the limit of what the organisation wants to represent their values. However, they get the sale.
They don't know too much about the organisation
They don't know too much about the organisation
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
's products. They have been tried as a sales manager but it was not for them. They have tried to coach junior sales people but only those people who think like them seem to be able to learn from them.
The sales gun as described above has a narrow focus around wha
The sales gun as described above has a narrow focus around wha
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
has always worked for them. New ideas are to be treated in a satirical fashion or ignored.
Their inability to assimilate new ideas may be acceptable if life is not changing. They resist change. In any organisation undergoing significant change, the sales gun des
Their inability to assimilate new ideas may be acceptable if life is not changing. They resist change. In any organisation undergoing significant change, the sales gun des
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
cribed as above is usually a casualty. That is because they are afraid to move out of their comfort zone.
The Autocratic Manager
What they say goes. To the point of what they say but not necessarily what they do. If it is a marketing campaign we are tes
What they say goes. To the point of what they say but not necessarily what they do. If it is a marketing campaign we are tes
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ing the only opinion that counts is their opinion. It does not matter that they are not typical of the target market. They will determine what advertising will work.
If they are an operational manager, only their experiences of people count. Only their experience
If they are an operational manager, only their experiences of people count. Only their experience
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
of technology counts, even if it is outdated. Only their experiences of distributor characteristics and behaviour count. Only their experiences of the market count.
Managers like these can be successful for a period of time. However, life and the business, at so
Managers like these can be successful for a period of time. However, life and the business, at so
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e stage, pass them by. But not before they frustrate the talent coming through the organisation into leaving for another division or another organisation. Not before they reduce the initiative shown by individuals to rubble. Not before they make errors which they
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
typically assign responsibility for to someone else.
Everybody's Friend
Their key, and perhaps only, skill is to build rapport. They influence other people to see their point of view. They see rapport building as more important than critical reasoning a
Their key, and perhaps only, skill is to build rapport. They influence other people to see their point of view. They see rapport building as more important than critical reasoning a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
d understanding their target markets. They see rapport building as more important than understanding the cost and success drivers of the organisation.
Their success is built around being liked. Their field of view is that limited by a mirror. When they are not li
Their success is built around being liked. Their field of view is that limited by a mirror. When they are not li
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ked they see that as a failure. Even in positions of power when they have the ability to push through an unpopular initiative that is right for the time, they refrain from doing so because of the impact on their relationships.
They are accommodators and manipulat
They are accommodators and manipulat
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rs. They are good for the social fabric of the organisation but not for its longevity.
The Poor Questioner and Listener
They hear the first two to three sentences before beginning to formulate a statement about the topic of conversation. The statement m
They hear the first two to three sentences before beginning to formulate a statement about the topic of conversation. The statement m
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ay be a personal anecdote. Or it may be a reinforcement of the first few sentences uttered by the speaker. The statement may be a rebuttal. The words forming in their mind may be one of many kinds of statements but is never a question.
Never an open question aske
Never an open question aske
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
to elicit information. Nor even a closed question to seek confirmation of what they heard.
They, therefore, go off on a tangent, interpreting the words they did manage to hear using only their mental dictionary. What they do hear they filter based on their upbri
They, therefore, go off on a tangent, interpreting the words they did manage to hear using only their mental dictionary. What they do hear they filter based on their upbri
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
nging, mood and thinking styles. However, they are not deterred by not actually knowing what was said in getting their own view across.
The liking for the sound of their own voice knows no bounds. These characters have not only a detrimental impact on the relatio
The liking for the sound of their own voice knows no bounds. These characters have not only a detrimental impact on the relatio
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ship with the individuals they deal with, but a detrimental impact on productivity. For example, projects are subject to the meandering of poor communication skills, becoming inefficient and ineffective.
The Joker
Everything that can be said or written
Everything that can be said or written
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
is subject to a satirical or ironic line. Not a few one liners to break up a serious meeting, but a string of one-liners during the whole meeting. Every announcement is a comedy subject. Every training session is a time to giggle.
These disrupting, attention seek
These disrupting, attention seek
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ng misfits are better off trying for a stand up spot at the local comedy club than a professional role in an organisation. The issue is not that they use humour. It is that they always use humour, with everything that is done or said fair game for a comment. So mu
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ch so that one wonders if they have ever had time to think about a subject.
People who prevent teams from forming or disrupt existing teams are a large mitigator of productivity and morale. They should be given ultimatums to change their behaviour or leave
People who prevent teams from forming or disrupt existing teams are a large mitigator of productivity and morale. They should be given ultimatums to change their behaviour or leave
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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