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Take two MLM teams and put them side by side. All things seem to be equal. They both have a great upline leader. They both hav

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e effective tools at their disposal. They have both been trained equally as well. And yet Team A is flourishing while Team B is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

faltering. Now, although these are two ficticious teams and a purely hypothetical example...it is very true of MLM downlines.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

So what separates the two?

Time and time again it is drilled into those who listen to success tapes or follow the teachings of b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

usiness experts. It is the one common factor in those who have made millions in any field. It is goal setting.

I am going to l

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ave the hypothetical world behind for a moment and talk about my own life. I have been out of the MLM business for about 15 year

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s and decided to get back into it. I love the industry and think it has a lot to offer. So I signed on with a company who had a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ll the right elements and I went to work. It wasn't long after that I called it quits. I just couldn't get ahead. I drove myse

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lf nuts thinking "why?". Why was I not succeeding? Why was I not building a good team? Why was I not more motivated? And the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

reason why was that there was no "why". I had not defined my reasons for wanting to succeed! I had no goals.

See, success as

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

defined by me is probably very different than success defined by you. You may see success as making $10,000.00 per month and liv

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing on a yacht! I might define success as making an extra $1000.00 per month so that I can stay home with my kids. Everyone's "

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

why" is different. So you need to define what that is for YOU. Not for your upline. Not for the guy on the tape who makes 20,0

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

00.00 per month. It has to be YOUR why.

What goals do you have for yourself? Sit down and think them through. And, most impor

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tantly, write them down. Every one of them. Write as much detail about each one as you possibly can. Then look for pictures!

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Find a visual for your goal as much as you possibly can. And put them where you can look at them while you work. If one of your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

goals is to own a brand new Hummer, then find a picture of the one you want and hang it next to your desk. Then, when you get di

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

scouraged or you're having a down day, you can look at that picture and remember your "why". If you are a mom and your goal is t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o be able to stay home with your kids, put a picture of them up so that you can look at those precious faces every time you are t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

empted to quit. Do you know how powerful that is?

So start on those goals. And in my next article I will tackle visualizations

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Managing your career is hard work. It is probably the most important thing you can do. If you do not take control of your career you will be subject to the never-ending cycle of unproductive performance reviews and less than thrilling salary increases.

Writing a business plan can be quite a difficult thing to do. Helen Dowling from Exceptional Thinking (www.exceptionalthinking.co.uk) gives you the techniques for getting it right the first time.

when I discovered the CEO was the voice on the telephone, my blood chilled to the core. However, this was my opportunity and it was the moment salespeople wait for. I needed to collect myself and create a sense of interest and share my reason for calling. You might say that I was lucky. I don’t think so. It was simply a matter of preparation meeting opportunity.

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