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E-Folder - Are You Ready To Go International?
Although North Americans were the dominant population on the Internet, that has now changed, and the rest of the world has caught up rapidly. And while English is still the most widely used Internet language, it's not the language of choice for many, many
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Internet users.
So are YOU ready to communicate in this international medium? Whether you're building your own Web site, taking part in discussion groups, visiting a chat room, or just sending and receiving e-mail, you'll meet more and more "foreigners" o
So are YOU ready to communicate in this international medium? Whether you're building your own Web site, taking part in discussion groups, visiting a chat room, or just sending and receiving e-mail, you'll meet more and more "foreigners" o
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
the Internet - and vice versa, of course.
Let's look at some tips for communicating effectively in this new global village.
1. Write in plain English
Write clearly, with small words and short sentences. If you're writing long messages or creating long
Let's look at some tips for communicating effectively in this new global village.
1. Write in plain English
Write clearly, with small words and short sentences. If you're writing long messages or creating long
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
eb pages, include a simple summary at the top.
Be very careful to write exactly what you mean. If you're writing for a general audience, avoid sarcasm, colloquialisms and other things that rely on a certain tone of voice or cultural background.
2. Watch
Be very careful to write exactly what you mean. If you're writing for a general audience, avoid sarcasm, colloquialisms and other things that rely on a certain tone of voice or cultural background.
2. Watch
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
out for phrases with two meanings
Although English is the de facto international language of the Internet, differences abound between, say, English and American English. It's easy enough to allow for differences in the way that we spell "colour", "apologi
Although English is the de facto international language of the Internet, differences abound between, say, English and American English. It's easy enough to allow for differences in the way that we spell "colour", "apologi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
e" and "organisation", but other - more subtle - differences can easily lead to misunderstandings.
For example, does "bi-weekly" mean twice a week or once every two weeks? It's different for Australians and Americans. Similarly, when Australians "table an
For example, does "bi-weekly" mean twice a week or once every two weeks? It's different for Australians and Americans. Similarly, when Australians "table an
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
issue", they are raising it for discussion, but for Americans, "tabling an issue" means putting it aside.
3. Include area codes in phone numbers
Any time you quote a telephone, fax or mobile (cell) phone number on the Internet, ask yourself whether your
3. Include area codes in phone numbers
Any time you quote a telephone, fax or mobile (cell) phone number on the Internet, ask yourself whether your
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
readers reside outside your local area. If you're potentially addressing distant readers, include your international code and area code in these numbers.
4. Allow for variations in postcodes
American zip codes and Australian postcodes use numbers only; U
4. Allow for variations in postcodes
American zip codes and Australian postcodes use numbers only; U
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
K. postcodes contain letters and numbers; Singaporean postcodes use numbers only, but appear in a different place in the address; all have different lengths from each other.
If your Web site includes an order form or a demographic survey, allow for postco
If your Web site includes an order form or a demographic survey, allow for postco
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
es that fall outside your own local format.
5. Include your full postal address
If you're addressing an international audience, include your country in your postal address. Don't expect people to just figure it out. This seems obvious, but a surprising n
5. Include your full postal address
If you're addressing an international audience, include your country in your postal address. Don't expect people to just figure it out. This seems obvious, but a surprising n
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
mber of businesses on the Internet forget it.
6. Include international postage costs
If you're selling anything through e-mail or your Web site, cater for international orders, whether you expect them or not. Find out the cost of international postage an
6. Include international postage costs
If you're selling anything through e-mail or your Web site, cater for international orders, whether you expect them or not. Find out the cost of international postage an
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
d shipping, and publish the costs for your customers.
This is a complex area because of the variety of options, depending on the source and destination countries, methods and speed of delivery, customs and duties, and more.
Simplify this as much as possi
This is a complex area because of the variety of options, depending on the source and destination countries, methods and speed of delivery, customs and duties, and more.
Simplify this as much as possi
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
le for your customers. It's better to start with something very simple (for example, one postage price for all international orders, regardless of destination) and adapt it with experience. Or eliminate postage costs entirely, as Rachel Green does on her s
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
te by offering free postage anywhere in the world:
http://www.rachelgreen.com
7. Explain your currency
If you use a currency that's common to other countries - such as dollars - make it clear which
http://www.rachelgreen.com
7. Explain your currency
If you use a currency that's common to other countries - such as dollars - make it clear which
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
version you mean. Some Web sites quote their prices in American dollars as a kind of "universal currency", but most use local currency.
Include a link to a currency converter on your Web site to make it easy for your international visitors. Here's one to
Include a link to a currency converter on your Web site to make it easy for your international visitors. Here's one to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
se:
http://www.xe.com/ucc
8. Be aware of time zones
If you're writing a time (for example, the time when you're available in a chat room) for people in specific time zones, include their local times as w
http://www.xe.com/ucc
8. Be aware of time zones
If you're writing a time (for example, the time when you're available in a chat room) for people in specific time zones, include their local times as w
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ll. When writing for an international audience, include the time in GMT (Greenwich Mean Time).
Include a link to a time zone converter on your Web site - for example:
http://www.timeanddate.com
9. U
Include a link to a time zone converter on your Web site - for example:
http://www.timeanddate.com
9. U
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
se icons carefully
Choose icons on your Web site carefully. For example, not everybody understands what a "STOP" sign means; and a "thumbs up" sign can offend people from some cultures.
In fact, it's so easy to misunderstand icons - even within a culture
Choose icons on your Web site carefully. For example, not everybody understands what a "STOP" sign means; and a "thumbs up" sign can offend people from some cultures.
In fact, it's so easy to misunderstand icons - even within a culture
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
- that you should always supplement them with clear descriptions.
10. Tolerate mistakes
The more you use the Internet, the more you'll communicate with people who don't speak or write English as well as you do. Be tolerant of poor spelling, bad grammar a
10. Tolerate mistakes
The more you use the Internet, the more you'll communicate with people who don't speak or write English as well as you do. Be tolerant of poor spelling, bad grammar a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
d typing mistakes when you receive e-mail or take part in Internet discussion groups.
Of course, this is just common courtesy, but again it's surprising to see how many people attack others when they think they can hide behind the safety of their keyboard
Of course, this is just common courtesy, but again it's surprising to see how many people attack others when they think they can hide behind the safety of their keyboard
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/45338/e-folder-Are-You-Ready-To-Go-International.html">Are You Ready To Go International?</a>
BB link (for phorums):
[url=http://www.e-folder.org.ua/article/45338/e-folder-Are-You-Ready-To-Go-International.html]Are You Ready To Go International?[/url]
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