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E-Folder - 6 Things You'll Want to Do In '06 to Start Growing Your Business
1. Give it away now -
Giving and sharing aren't exclusive to the holiday season. Share your knowledge FOR FREE with all of your customers and anyone else that wants to listen to you. Look, you're probably an expert in your field and have a number of great ideas and advic
Giving and sharing aren't exclusive to the holiday season. Share your knowledge FOR FREE with all of your customers and anyone else that wants to listen to you. Look, you're probably an expert in your field and have a number of great ideas and advic
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e that would really help your
customers out - write them down and pass them along to people as much as possible.
Show your customers that you are dedicated to helping them and that you are an
expert in your field.
Communicating on a consistent basis is one of the best ways to bui
Communicating on a consistent basis is one of the best ways to bui
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
d your business. If you stop communicating with your customers, you'll
start becoming invisible. Invisibility is good if you are a superhero, not if
you are running a business.
When you couple communication with providing valuable information that would help your customers improve
When you couple communication with providing valuable information that would help your customers improve
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
their lives, you really kick
your marketing into high gear. Consider starting a newsletter, offering free reports
on your web site or creating a direct mail advice campaign. Share your expertise
with your customers frequently, authentically and honestly - it'll help establish
you as a cari
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
g, knowledgeable expert and keep you in the forefront of your customers'
minds. To see what I've done in this area, you can visit http://www.candographics.com
to sign up for the Can-Do Confidence Builder.
2. Stand Behind
Have you ever heard, "I'll just
2. Stand Behind
Have you ever heard, "I'll just
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tick with what I have" from a prospect? Chances are that if you've
been in business long, you have. Even if doing business with you is clearly the
better option, sometimes people will just stick with what they have. Why? Often
times you'll find it boils down to risk; people don't like risk,
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
so they try to
minimize it when possible. Help people minimize risk by standing behind your product
or service and offer a guarantee. Visit http://www.candographics.com to see my
guarantee.
3. Encourage People to Spread the Word
If your business thriv
3. Encourage People to Spread the Word
If your business thriv
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s on referrals, develop a program that rewards people for stepping out of their way
to send business to you. Develop an easy to follow, understandable and convenient
referral program for your customers - and make sure they know about it. Take a
proactive, rather than reactive approach in obt
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
aining more referrals. Give customers
a way to easily refer prospects to you, tell your customers about it and reward
them for it. If you'd like to see my referral program, email me at comments@candographics.com
and I'll send you my 1 page referral program pdf document.
4
4
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Get Consistent
Everyone knows that first impressions are critical. Did you know that your customers make up their mind about your business in a matter of seconds? We all do this, and we all know that first impressions have to be good ones; the trick is you don't know wh
Everyone knows that first impressions are critical. Did you know that your customers make up their mind about your business in a matter of seconds? We all do this, and we all know that first impressions have to be good ones; the trick is you don't know wh
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ch impression is going to be first. Prospects might see your logo first,
your web site, a sign, or a brochure, so it's important that ALL of them project
a clear, professional message to your prospects.
Your marketing materials and company identity are telling a story to your custo
Your marketing materials and company identity are telling a story to your custo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
mer: how professional you are,
how quality conscious you are and how unique you are. What do your marketing materials
and company identity say to customers? If you've never asked them, you should!
Take inventory of all of your marketing and collateral materials; line them up
on your desk.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
o they all tell a consistent, professional story about your business?
Are they projecting the image you want to send to your customers? Be honest with
yourself, and if they aren't projecting the professional, consistent image your
company deserves, contact a business savvy designer to help y
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ou.
5. Make the Commitment
You've been hearing this one ever since you were little, "Save your pennies for a rainy day". Smart business owners know that marketing and design are necessities; they devote a certain percentage of every sale to growing t
5. Make the Commitment
You've been hearing this one ever since you were little, "Save your pennies for a rainy day". Smart business owners know that marketing and design are necessities; they devote a certain percentage of every sale to growing t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
eir company. You can do this too, just take 10% of your
revenue and dedicate it to marketing efforts, improving your brand image and growing
your business. You've heard the term, "If you're not growing, you're dying", make
sure you do this for yourself and your company - you're both worth it
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
6. Ask Your Customers
Your customers are an absolute goldmine of information, and business owners often ignore them. Who better to ask how you are doing, what you need improvement on and what additional products/services you need to offer than asking y
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
our customers?
It's easy to overlook your customers when developing strategy. By including the
very people that support your business in your strategies, you will avoid the
mistake that most owners make in thinking they know more than their customers.
You know better than that, and here's
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
he great news, the information they give
you is free!
Tell your customers that you'd like to ask them a few questions that will help you provide better products and services in the future. Ask them when a convenient time would be for them, develop a short list of questions to ask
Tell your customers that you'd like to ask them a few questions that will help you provide better products and services in the future. Ask them when a convenient time would be for them, develop a short list of questions to ask
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
them and of course thank them for their time and ideas.
As we all look to the promise of a new year, take a moment to look how far you've come and plan where you want to go in 2006. This is a time of great excitement and hope for everyone running a business. If you hadn't includ
As we all look to the promise of a new year, take a moment to look how far you've come and plan where you want to go in 2006. This is a time of great excitement and hope for everyone running a business. If you hadn't includ
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
d these approaches into your strategy
last year, now would be a perfect time to integrate them into your business. If
you have any questions, comments or if you found this article helpful, give me
a shout at 480-391-0704, or email me at comments@candographics.com. Happy and
prosperous 2006
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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