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Your retail store is open and you are finally in business. But some questions have been left unanswered. Like how do you reach your custo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mers? What neighborhoods do you distribute pamphlets to? What doors do you knock on? And you certainly should find out how to harness yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r current customer base to pull in new customers.

Print a map mural and cover your wall with it. Not one of those oversized fla

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tened globes with a picture of a panther in South America and a whale in the ocean. Your map mural must be relevant to your business distr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ct.

Or your campaign district. Most campaigners understand the power of a map mural to a successful campaign (I know; I've been

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

through my share of them!), but few business people realize how their strategy could be so much easier to achieve with the help of a wall m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

p. I talked to Kent Hargesheimer of Geo Printer.

Here are five reasons he cites that your business could use a wall map:
<

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r> 5 Reasons to Love Wall Maps!

1. You have people delivering pizzas or crown jewels, political flyers or newspapers? L

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t your staff instantly find where they are going. Wall maps are ideal for deciding where to go before leaving the store or depot.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

2. Wall maps help you plan. You can plot where the competition is, where your customers are...in fact, you can do entire SWOT (strengths

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

weaknesses, opportunities, threats) analysis based on geography. If you plot demographic data, you can easily see where your best target

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

customers are located.

3. Wall maps can help you define delivery or sales territories to maximize revenues. Use erasable marker

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to redefine territories as need...such as when you add new customers to the map.

4. Map Murals can actually draw traffic in off

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the street. If your map shows the surrounding neighborhood, people will drop in to your store to find out where other stores and services

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re located. Here's a tip - let customers post a small colored sticker on the map to "mark their spot"...As a bonus, you'll get an excellen

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

visualization of where your customers are located.

5. Local map murals are a great addition to the office decor. They make yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r employees feel a little more connected to the community and can also instill a sense of who the customer is and why they are there (to se

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ve the customer, right?)

Before you print a map mural, the map will have to be designed. There are many great options available

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at online software stores.

A map on the wall motivates staff and keeps them organized. It connects you to your customers. Post

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng a map mural says," We are in business and ready to conquer." Just don't try putting up a map of the world...at least, not to start with

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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