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Have you just been promoted CEO/Director or General Manager? Congratulations and welcome to the world of strateg

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

izing! Now you can doze early, wake late, play golf, cancel meetings and go to Bahamas. On company time!

But I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bet you're nervous. While your old job focuses on specialized tasks, your new position frees your mind to explo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re the business' macro perspective. You'll be steering the ship from the captain's chair. Creating a vision will

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

be your mandate. And strategizing will take about 110% of your working hours. Does that much freedom cause abno

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rmal wetting of the pants? If so, resign. If not... read on. You got a lot of strategizing to do.

So what exact

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ly is strategy? Most managers define it vaguely as "a plan".I see it more precisely as a grand design to employ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eans and resources to achieve specific ends.

The CEO is paid handsomely to create a fit between assets and obje

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ctives. This balancing act is the soul of strategy.

Now there are good CEOS and better CEOs. The manner by whic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

h the CEO lays down strategy determine's his stripes. You want to be a good CEO to keep that job and its fat per

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ks. That means you must excel at strategizing.

What makes good strategy? As you will soon be aware, the world's

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

greatest CEOs dominated the market when their strategy exhibited:

* CONSISTENCY. Strategy is consistent with e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

xternal trends and internal resources. The CEO makes realistic assumptions and plans based on achievable aims an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d with the capital available.

* FOCUS. Strategies ensure that extant resources home onto specific targets. The

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

EO offers clear and decisive objectives.

* BALANCE. The resources demanded by proposed strategy is balanced wit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

h the resources the company owns or can attain.

* FLEXIBILITY. Strategy integrates contingencies to allow maneu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

vers and evasive action.

* SURPRISE. Strategy generates surprise and allows the rapid, stealthy attack of unpre

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pared opponents.

* SECURITY. Excellent strategy secures resource bases and vital operating points of the enterp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rise.

* FIT. Startegy finds a good balance between risk and reward.

* PROACTIVE. Strategy maintains the initia

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tive and shuns reactionary responses.

Now get out there and justify that six figure salary of yours! STRATEGIZE

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Chronic stress over a period of time may make you feel totally helpless and unable to cope up with demands of life. This can cause burn out. Read on.

CPA is the abbreviation for Certified Public Accountant. Although a CPA is essentially an accountant, not all accountants are CPAs. Certified Public Accountants handle a variety of tasks related to money matters, such as income tax preparation; advice for home-based businesses, small-scale businesses, or corporations; basic business record keeping; auditing; and consulting work.

People love to say yes and hate to say no. The quickest way to get someone to say no is to try to sell them something without the proper buildup. To make that sale you need to learn how when people say yes to one of your offerings it's much easier for them to say yes to something bigger. Learn how to remove the barriers and make that sale.

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