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Customer Data Integration or CDI is the process of combining customer information from various customer data resources, like sales process information, shipping process information and bookkeeping proc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ess information resources, of an organization. It involves a combination or technologies and processes to track, store and share customer data. Customer data integration provides timely, complete and a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ccurate analytics and reports that help an enterprise to enhance its customer relationship management (CRM).

The CRM-based software programs of CDI solutions help the systems to identify each customer

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

separately. These software programs tracks a particular customer’s preferences, activities, transactions and number of visits etc. CDI systems then provide specified reports about each customer, espec

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ially about good customer. This feature helps the companies to understand each customer individually and design customized plans for each of them.

Today customer data integration practices are carried

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

out by all sorts of, small, medium and large, business organizations. CDI maximizes the business intelligence initiatives and CRM practices. A perfect CDI solution ensures the automation of all compan

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y departments and timely reports the blocks in information channels. More over implementing a customer data integration system reduces all company working expenditure and manual paper works.

The advan

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tages of using customer data integration solutions over manual solutions include fully automated business procedure, better customer contact management and lead management, specific customer database m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

anagement, enhancement in specific marketing programs like direct marketing and e-mail marketing, easy sales tracking, elimination of duplicate and false data entry, time savings and easy access to all

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

data resources. CDI solutions also help in budget preparing, trouble shooting and activity management processes.

The main technologies used for building a customer data integration solution are Extra

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ct-Transform-Load (ETL), Enterprise Information Integration (EII) and Data Quality (DQ) tools. ETL transfers large volume of information in batch-mode, EII is responsible for sharing of queries and DQ

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tools tracks information resources. Today a variety of other technologies are also used to increase the modularity of the CDI solutions.

For proper implementation of a perfect customer data integratio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n solution, the company must have a proper customer data integration strategy. The planning must be done at the basic step. Consulting a data integration expert at the time of business planning can hel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

p you to avoid data problems in future. Search, evaluate and select the type of data integration hardware and software that suits to your business. Although the initial cost for implementing a CDI syst

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

em may be quite high, it can save lot of money in the long run.

Today open source customer data integration solutions are the trend. These solutions come in standard formats and allow you to customize

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

them according to your business needs. Open source CDI solutions also enable you to stay flexible with your business strategy. The major thing to concern when purchasing open source CDI software is ma

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

king sure that your company has enough technical assistance to customize the software.

If you are till afraid of the initial cost, you can hire a web-based customer data integration service. There are

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

many on-demand CRM service providers who offer all types of customer data integration services. These services are examples of SaaS (Software as a Service) which are come to you for a low monthly fee.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

In fact, today most small and medium sized companies prefer on-demand CDI services as they eliminate the maintenance cost and working capital of the company. One additional benefit of these services a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

re global access, you can retrieve your data from any where in the world at any time. Today a handful of companies offer open source on demand CDI solutions, which combine the merits of both solutions.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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