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Strategic alliance development is a wonderful method for growing your busin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ess, especially when you have limited resources. In developing strategic al

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

iances, implementation is always the challenge. Communication follows close

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y behind. If you want to develop a successful strategic alliance, consider

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he following ten tips:

1. Behave toward your alliance partner the way you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ant them to behave toward you.

2. It’s more important to be a good allianc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

partner and get things done, then to obsess on being right.

3. Make relat

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

onship bank deposits before you try to make a withdrawal.

4. Regularly sha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e relationship value updates with your alliance partner.

5. Know what your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

partner needs.

6. Be clear about what you want from your alliance relation

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hip and what you are willing to give to it.

7. Be committed, always show y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our confidence and passion toward your alliance.

8. Do more for your allia

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ce partner than you promised, exceed their expectations.

9. Resolve confli

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t immediately.

10. You can’t partner with an organization or individual th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t doesn’t want to be a good partner.

Available to you are a number of addi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ional tools; Alliance Quiz, Sample Partnering Agreements, the first chapter

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of my book, Developing Strategic Alliances and many other valuable t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ols. There is no excuse for alliance failure if you put your mind to it. To

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

access this helpful at no charge, please visit elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

/www.rigsbee.com/downloadaccess.htm">www.rigsbee.com/downloadaccess.htm

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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