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The other day a business client said to me, "Why don't I just do this stuff? I know how to do it. I know it

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

needs to be done, but I don't do it."

What's it?

It is the big rocks in your business that we avoid. It's w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

orking in our business and not on it. It's lack of planning, lack of reviewing, lack of analysis. Why don't

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

we do it?

For many of us, it's fear. What if I stop long enough to plan? Won't my business get away from me

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

? Won't my clients/customers leave because they see I'm not paying attention? If I don't get to that network

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing meeting, people will forget me and then I won't get a new client. We're like the White Rabbit from Alice

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in Wonderland, always rushing around saying we are late.

From the time I took my first job at an A & P superm

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rket in New Jersey, I've been told to "look busy" even if there was nothing to do. In the corporate world, si

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tting around with your feet on the desk thinking just wasn't done (except by the big boys), particularly for a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

woman. And I carry that attitude into my own business most of the time. If I'm not sitting at the computer

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

typing, then I'm not really working, am I?

Can you relate to this? Are you scurrying around and panicking wh

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

en there's nothing "TO Do," even though your todo list is long.

If this is a slow season for you, seize the o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

pportunity! If it's a crazy season for you, plan for a few weeks once the holiday rush is over. What should

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you do?

Business Plan: If you don't have a business plan, make one. Check your actual income and expenses a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ainst an old one and update it.

Marketing Plan and Budget: Plan out what you will spend your marketing plan

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and budget on in the coming year. Also determine how you will learn about the effectiveness of your marketing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

Contact Management: Figure out how to manage the contacts you do make at networking meetings, and how to f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ollow up with clients and customers you do have in order to retain them.

Finances: Get with a financial cons

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ultant and learn the reports you need to review on a regular basis to see how your business is doing.

Read:

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Read a business book or two. Take a class. Learn something new, even if its a new way to make meat loaf!

**

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When companies engage the services of a call center for their answering service needs, there are a number of things they should consider before signing with a call center. These include looking at a number of things, like the contract being offered by the call center, and checking out the references that call centers provide. However, doing so does not ensure that the call center is reliable because the reliability of a call center is measured using a different set of criteria, which involve looking at the actual operations of the call center. The good news is that there are a number ways companies can assess a call center's reliability, including asking the right questions with regard to the operations of the call center.

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