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E-Folder - 10 Things to Consider When Starting a New Business
If you are considering starting your own business sometime soon, we have put together ten things you need to consider before taking the plunge. One thing you can be sure of is you won’t be alone, in the first nine months of 2004, over 396,000 new businesses launched in England and Wales – a 14% increase on the previous year, but what do you need to consider before taking your first tentative steps into a new and exciting world? 1. What product or service will you provide? Most According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product people start a business based on their existing knowledge and experience of working in a particular industry sector, whilst others spot a gap in the market, but you need to establish whether there is a market in the gap. Make sure you carry out research, with companies and individuals who don’t know you – friends and family will generally tell you what you want to hear! The next question you need to ask once you have decided on your products and services is ‘so what?’ In other words, w ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in hat are your key differentiators, what makes your product or service unique? What can you do that is better, faster, or cheaper than your potential competition? If you don’t have an answer to this question you could end up as just another me too! You need to work out how to position your company and create a proposition for those all-important sales calls. 2. Nobody plans to fail.... but many companies don’t make it past the first year because they fail to plan. You can increa lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. se your chances considerably by putting together a business plan even if you are the only one that will ever see it. A business plan should provide you with a map of where you intend to go supported by information on how you will achieve it. After all, you wouldn’t plan a journey abroad without first establishing the costs, time scales, the language you need to speak when you arrive, and how you would reach your destination. ‘The Definitive Business Plan by Richard Stutely is the most c here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe omprehensive guide to business planning I have seen and is well worth a read. 3. Where will you work? For countless people the prospect of working from home may be a life long ambition, but scores of people in this position already, find it difficult to focus and often feel isolated. Marcel Ekkel, independent project manager and consultant (SynergyhSnyQ Ltd) as worked from home for many years and said he copes by “planning regular meetings out of the house, doing grocery shoppi d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ng to get some fresh air and uses online messenger applications to talk regularly to team mates”. Today there are many options of where to work open to us from leasing unfurnished office space, sharing with other businesses, to working from managed offices such as Regus and HQ. With more competition in this market it is worth shopping around, but make sure you compare like for like, as some serviced offices offer no frills whilst others provide no end of value added services. You also ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc need to be aware that if you need a registered office address not all managed offices will facilitate this requirement. 4. What’s in a name? The choices are endless, but there are a number of things to consider before naming your business. Will it be a family business? Do you want to grow it with a view to exiting after a period of 5 years? Do you need a web presence? Should the name of the business reflect what you do? Are you going to register the name as a trademark? The ans easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi er to all these questions is an article in itself but you should carry out a couple of basic checks. To register a company name is quite simple and costs in the region of ?350 – ?400 to register against specific product or service categories visit www.rockand.co.uk for more information. When choosing a company name log on to companies house (www.companieshouse.gov.uk) and check in both the existing and proposed names section of the website. Whilst you are there it would be also be advis nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically able to review their list of ‘sensitive words or expressions’ to avoid. If you plan to set up a website, enter potential company names into a ‘domain name’ registration search site such as http://www.netnames.co.uk/ to establish if somebody has beaten you to it. By creating and then going through a checklist in this way, it will save you time, money and potential disappointment in the future. 5. How will you structure of your business? Sole trader, partnership, limited liabilit and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ y partnership (LLP), limited company and plc, again there are numerous choices. “I’m not sure of the percentage, but sole trader is by far the most common for small one owner businesses, usually chosen for the simple registration process. Not always the best for tax or personal security, but this must be considered on a case by case basis,” says Alistair Brown of Advoco Consultancy Services. If you do take this route and trade under a company name you need to display the name and addre ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi ss of the owner at your premises and on your stationery, whilst limited companies must display their full corporate name on places of business and stationery as well as including registration details on all business letters and forms. Most people launching a business for the first time ask – is it better to launch as a sole trader or limited company? One of the main things that you need to consider here is, as a sole trader you personally are carrying the risk if things go wrong, but b ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a y setting up a limited company you will limit your individual liabilities. Limited liability partnership has only recently been introduced and means that it is the limited liability partnership that would be liable for any debt rather than individual partners as with the ordinary style of partnerships. 6. Stay on the right side of the law by informing the Inland Revenue as soon as possible that have started a business. You have 3 months in which to notify them from when you sta dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod rt a business. Failure to do so will result in a ?100 fine and the potential loss of benefits. You must also check which class of National Insurance Contributions you will need to pay and you will find more information by visiting www.inlandrevenue.gov.uk/startingup. If you intend to hold data on customers or prospects, you must register with Data Protection at an annual cost of ?35 that can be paid easily by direct debit on an annual basis. For those who are considering setting up a c cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin ompany for the first time, you would be wise to seek professional advice from an accountant and a solicitor particularly if you are considering starting a partnership. You may all be friends at the start but this can soon change! It needn’t cost a lot of money, but could certainly save you more money in the long term. 7. How will you market the business? Many great new products and services never see the light of day due to poor marketing. Establishing a web presence, direct ma tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen l, employing direct sales people, networking, display advertising, – what approach will work best for your product or service? This again depends on what you are selling and it is better to use a number of different methods initially to see what works and then go for it. If you don’t know where to start, it may help to find out how your competition are marketing their wares – if it works for them it could help to get you started! 8. Keep the cash flow.... flowing by setting out t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel clear terms and conditions you are likely to deter, late payments and bad debts. Cash flow is the lifeblood of any company; ignore it at your peril! When you write your business plan you should have created a cash flow forecast, but don’t lock it away, regular review it and update it. Don’t overstate projections and assume that because you have revenue coming in you will be cash flow positive. Another classic is forgetting to put money aside to pay your tax and VAT bills. Do allow a co ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ntingency fund for the unexpected, like an opportunity for cheap advertising or funds to buy a specific piece of equipment that will help you to work smarter or increase your product or service range. 9. Do I need to work with others or employ people? Employing people brings with it risk, additional costs and responsibility. Unless you need to employ people at the very start, it is better to wait a while. With more people opting to be self employed in order to establish a bett y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products er work life balance it is much easier to outsource activities that are not core to your business. If you do need to employ people, be aware that a raft of legislation and regulations comes into play when you have five or more people even if some are part time. 10. Technology. Some businesses don’t need technology to operate successfully, maybe they’re the lucky ones, but for most there will be a requirement to use a computer even if it is just to keep the books – unless of you . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de outsource this activity to a bookkeeper or accountant! Continual advances in technology now make it possible to work anytime and almost anywhere, you want. Whatever you do always make sure you regularly back up your data and your computer configuration. There are some great back up programmes on the market that are easy to use and you will sometimes see them on the free discs at the front of computer magazines. Begbies Traynor, insolvency and business recovery specialists work with a elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip number of businesses that are in trouble each year. An alarming 40% of businesses fail before the end of the second year and the main points of failure are no business plan, insufficient market research and poor cash planning. All that said a survey carried out by the company late last year proves that the entrepreneurial spirit is alive and well as one in five respondents currently involved in full time employment, who took the survey, intend to set up a business of their own in 2005 tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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