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Profit and social capital are made for each other. When they are united, it’s as if they’ve fallen in love. Social capital is the value inherent in interpersonal networks. Its amalgamation with profit signals a radical redefinition of the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

customer as the key to unveiling new facets of business success. And as with a genuine romance, the result is a dynamic shift, a shedding of the old and a reaching out to the new — in this case, to inclusion of intangible economies and e

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

perience.

The rise of the PC in businesses during the 1980s ushered in a new vision for organizations. The center of attention shifted to managing processes efficiently, the objective being to reduce enterprise business cycles. As a resu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t, organizations became “process centric.” Of course, customer satisfaction was never tossed out the window, but the marketplace did become primarily supplier driven.

In the 1990s, on the other hand, globalization was poised to dissolve

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ational boundaries and engender a global marketplace where customers call the shots. Today, customers are harder to please, because they have been empowered by choice. Searching the global marketplace has never been easier. To complicate

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

atters more for businesses, information about goods and services, supplier and product comparisons, and fellow customer feedback is as close as a click away. Today, the customer’s value is acknowledged as never before.

It is this reality

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

that spawned today’s CRM market social ecosystem (including numerous boutique markets) which is the subject of this discussion. Previously, the industry had been responding to organizational demands for process automation and management s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lutions. Yet, that doesn’t mean CRM processes and ICT (information & communication technology) have suddenly become irrelevant. On the contrary, fuelled by imaginative unions, the landscape has become more customer-centric. A more expansi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e understanding is inspiring new approaches to business development and intelligence-driven E-commerce supported by hybrid ICT innovations applied to community renewal as part of CRM Strategy products that aspires to automate global socia

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

responsibility.

History teaches that such situations can be resolved by advances in technology or new applications that create dramatic social shifts which reverberate throughout the economy. The Industrial Revolution in the U.S. is one

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

such example; at the same time that a huge market demand (railroads) was emerging, a dramatically improved technology (the Bessemer steelmaking method) catapulted the product (steel) to soaring heights of commercial success, playing a key

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

role in the nation’s growth. Today, high energy prices are impacting nearly every industry, especially retail, and customers are responding with what some are reporting as cautious spending. Guarded spending may be interpreted as an indic

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tion of declining social capital. The U.S. Labor Department reported this June that consumer prices rose at an annual rate of 5.2% for this first part of 2006, putting it well ahead of the 3.4% annual increase of the previous year. A slow

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

own in the previously booming housing market has also emerged as a noteworthy indicator, accompanied by a declining consumer loans market.

Some experts estimate that U.S. national debt has continued to increase an average of $1.7

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

billion per day since September 29, 2006. Ben Bernanke, new Federal Reserve chairman, warns that huge deficits place future living standards at risk. His statements were in expressed in a response to inquiries following his app

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

arance at a U.S. congressional hearing on the economy in February. In 2005 the budget deficit was $319 billion US, the third-highest figure in U.S. history. In 2006 it was projected to, the balloon to a new record of $423 billion.

The b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oadest measure of international trade jumped, according to CBC News, “… to an all-time high of $804.9 billion last year as the country went deeper into debt to foreigners. The Commerce Department said Tuesday the deficit in the current ac

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ount was up 20.4 per cent from the previous record of $668.1 billion set in 2004.”

Combined with the social issues facing communities these facts all point to a dire need for innovation and new solutions. This points to where opportuniti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s and challenges exist for those in CRM, marketing and beyond. Consider that social capital can be the glue that binds your customers to your business . Then what sector does not benefit from increased social capital? Furthermore how c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n it be leveraged to survive the bumpy ride that may be ahead? No enterprise is an island and it is to your advantage to understand the factors that are impacting your business or organization…and to then develop strategies to tackle them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When you take a look at what is up and coming when it comes to careers among the younger generation fashion designer seems to be a frequent choice. This comes from the freedom that younger generations have gained in being able to set what they want to wear. Because of this, setting trends instead of following them has become a norm.

News is about disseminating information that is to everyone. So follow the golden rule: Only contact a reporter if there is something concrete and news worthy to convey. Most reporters, work on tight deadlines and wasting their time is unjust.

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