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In battle, use the direct forces to match the enemy, and use the indirect forces to win the enemy. Thus, the person who is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

adept at using indirect forces, can use it in such infinite ways like the ever-changing forces and elements of nature and th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ceaseless flow of water in rivers and streams. Chapter Five, Sun Zi Art of War

In the first sentence, Sun Zi me

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tioned to use direct force to match the enemy and using indirect force to win the enemy. And in the next few sentences, he me

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tioned that the combinations of these two types of forces are infinite and its interactions and can produce wonderful results

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

So how do we apply this wisdom into business?

BUSINESS APPLICATION

Direct forces in war would be analogous to the q

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ality (or price) of your services or products in business. The indirect forces in war would be analogous to the intangibles l

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ike branding (the feelings you want your consumer to be associated with when they use your product or services.) or service l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

vel in business. Now, quality and price can be easily mimicked but it is the intangibles that are difficult to replicate, it

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sually gives a business a sustainable competitive edge over his rivals and allows differentiation between products and servic

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s easily thus the reason why I called it the indirect forces.

For instance, if you want a nice meal with romantic ambience,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ould you go to Burger King or McDonalds? If you want cheap food, would you want to go to a high class restaurant with dedicat

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d waiters? What makes you prefer a certain restaurant over others when what they serve to you are basically steaks?

Let us f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rther the restaurant example. Imagine there two restaurants, they serve good sirloin steaks, beef from Kobe, extremely good g

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ravy and same pricing. But one is dirty and the other is extremely clean, almost to the extent of dust free. Which restaurant

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

would you go to? Note here is that it does not cost much to have a clean toilet in your restaurant, but think of the immense

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ttraction you would have on hygiene-conscious clients? So this is one way of using indirect forces to win over your rivals in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

business.

With that in mind, you can see that there are infinite areas of applying direct and indirect forces in your busine

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s. Use direct forces to replicate what your rivals are having and use indirect forces to differentiate yourself from your riv

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ls.

By having different combinations of using direct and indirect forces, you can have infinite strategies for your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The article proposes the need for developing fraud and corruption strategies for public and private companies as well as government departments in Fiji.

This week I was involved in a situation where a salesperson that had lots of energy, didn't seem to be reaching the success or goals expected. It was clear that the sales activity was there. However, after listening and watching the salesperson in action. We knew the sales process wasn't being followed. The situation made me think about how easily we can slip into bad habits.

Conducting a SWOT Analysis can be quite a challenging task when you are not so experience. this article is written as an alternative way to conduct a SWOT Analysis. It illustrates the What? When and How? It can be done in a simplistic way.

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