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The ultimate skill in the deployment of troops is to ensure that it has no fixed or constant formation and disposition. Without ascertainable formations, even th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e most infiltrated and observant spy will not be able to probe and comprehend, and the wisest strategist will not be able to uncover your plans or plot against you.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

The victory gained as a result of adapting to the circumstances of the enemy will never be understood by the troops. Everyone may know the formation that I used to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

secure victory. However, no one will know the ways, methods and reasons behind how I went about creating that victory. Therefore, the victory gained from each battl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

comes about because strategies and tactics are never repeated. Rather, they should vary according to the circumstances, with infinite possibilities. Chapter Si

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

x, Sun Zi Art of War.

From the above sentence we can extract one extremely valuable business lesson. Let us break the sections into parts and look at them

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ndividually to have a good understanding of the lesson.

BUSINESS APPLICATION

From the first two sentences, we can interpret it as a business owner should n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ot provide any amount of certainty for your rivals. As mentioned in my article Sun Zi Art of War - Preempting Rival's Strategies, the part about preempting strategi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s, I have already mentioned that you can use the past reaction or strategies your competitors has used as a guideline for formulating your preemptive strategy. But

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

do note that what I say here can be used by your rival as well. So do you have a fixed way of handling situations or fixed time of having promotions and so on?

The

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e ways of doing business can provide relatively ease for your rivals to formulate their preemptive strategy. So try your best to create as much uncertainty within y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our control, so that your enemy will incur a high costs and also slow down their process of formulation as further illustrated by the second sentence, if there is n

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

certainty, it would render your competitors’ spy useless and their wisest strategist not able to uncover your plans. Another important point to note is when you cr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eate uncertainty; take note that you do not annoy your customers.

Let’s look at the last part of the paragraph.

“Everyone may know the formation that I used t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

secure victory. However, no one will know the ways, methods and reasons behind how I went about creating that victory. Therefore, the victory gained from each batt

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

le comes about because strategies and tactics are never repeated. Rather, they should vary according to the circumstances, with infinite possibilities.”

Human

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

has such tendency that once you found something that works for you, you tend to stick to it and use it again and again. But in business, you cannot do that. You hav

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e to keep on formulating new strategies and tactics, because your rivals will learn from past engagement with you and formulate their counter strategy to score a wi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

over you. If you keep on using the same strategy on them, sooner or later, they are going to overtake and win you. So your strategy be it for marketing, Research &

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Development and other areas in your business, you have to be like what Sun Zi said, vary them according to circumstances and strategies with infinite possibilities

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Who says classified ads are limited in creativity? There are numerous ways of brightening up your box ads to get them noticed. Some of the tricks and tips I'll list here have had the effect of tripling our clients' response.

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Direct mail post cards are one of the most popular ways to market a computer consulting business. A good way to analyze your marketing success is to compare your networking results with the results you get through direct mail post cards.

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