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First of all, what is a strategic alliance? A strategic alliance is a partnership, a collaborative

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

agreement and/or a relationship between two or more companies or organizations formed to pursue a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

et of agreed upon goals while remaining independent companies or organizations. Strategic alliance

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

exist in a variety of shapes and sizes and include a wide range of scopes of cooperation levels.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Strategic alliances usually are most effective when the entities involved have complementary streng

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hs.

Here are the ten (10) suggested actions to take to build successful strategic alliances.

1. D

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

velop a focused winning strategy for the alliance that comes from the distinctive competencies and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

competitive advantages of the partners in he selected target market(s).

2. Develop clearly defined

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

objectives for the alliance to ensure there will not be a goal divergence or conflict between allia

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ce partners.

3. Recruit and select a strategic partner based upon your focused winning strategy, y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ur goals & objectives and your values system.

4. Develop an effective structure with a clear purpo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

se to govern and manage the alliance.

5. Develop core competencies in collaboration and look for p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ople who already have a proven ability to work in a collaborative environment.

6. Prepare to proa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tively manage the company cultural challenges that may arise between the alliance partners.

7. Res

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pect and protect the brand of each partner.

8. Determine and align decision rights to define what

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ecisions are important to the alliance, which partner should make them and how the decisions will b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

made and monitored.

9. Develop core competencies in change management to most effectively partici

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pate in a flexible, adaptable strategic alliance.

10. Develop and agree upon an exit strategy for

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he alliance. It Is important to have agreement in advance on how the alliance will be concluded if

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and when it may fail and/or when it has fulfilled its mission and achieved its goals and objectives

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Koozies (also known as can coolers) are great to have on a picnic, or when you’re just sitting outside on a hot day. They keep your drinks colder for much longer. Koozies are a great invention, but have you ever stopped and thought about how they work?

There are always individuals lurking among us. They move with a certain stealth and stoic expression. It doesn't really matter where you go, you can bet that they're near by; looking, browsing and observing the environment. Scoping out the products and evaluating the service. After all, it is their job. They are the ones who take pride in their secret shoppers job. What is this you may wonder? It's simple really. Certain individuals are hired by the Secret Shoppers Network to evaluate stores and restaurants. They basically receive assignments via the Internet. Once a job becomes available in their neighborhood, they are sent an email. This informs them of which store or restaurant to visit. Also, while they're there, they will most likely purchase something. This is to see how good or bad the service is.

New inventions in almost every field are pretty common these days. With the increase in intelligent and more radical approach to life a lot of people are turning their ideas into successful businesses. The process of inventing a product and its successful implementation is not as easy as it seems.

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