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Self-motivation is a known factor in the success of any business. How do you keep yourself and your employees embracing motivated in the continued efforts to strive forward in spite of the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

winds of failure pushing you back at every opportunity?

Maybe it is time to think in terms of your life as you look at your business.

Are you where you want to be?
Ar

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e you satisfied with your life?

Do you have the peace of mind that you are looking for?

Do you want to have fun? In your life as well as your business?

Do you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

want to stop worrying about having money?

Do you desire life success from your business success?

To answer these questions requires the telling of a story that I consiste

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tly share, as a business coach, with my clients.

The story begins with a question as many of my stories do. How many of you have ever visited the grocery store? If so, did you take the w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ritten grocery list? Have you ever forgotten the written list? Yes, well many of us have including myself. Then what happens when we leave the written list at home? Again, your answers

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

are absolutely on target. The results of leaving that small scrap of paper on the table are:

Purchase more food than we anticipated
Purchase food that we didn't need
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
i>
Forget to purchase items that we need
Spend more money than anticipated
Spend more time thant anticipated
Spend more energy than anticipated

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Waste gas and time by having to return to the store

Feel really, really stupid upon returning home and seeing the list on the table

By your own admissions, a written

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

grocery list has value. And by those same agreements, a written grocery list has significant value due to all the reasons we cited just a few moments ago. So since a written grocery has s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

gnificant value, then where is the written plan for the rest of your life?

When you don’t have a written plan, you are on someone else's plan. In this case, who do you think is the happie

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

st camper on the block when you walk in without that list? The grocery store owner, absolutely! Given the low gross margin on grocery store's sales, the more you spend the happier he is b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ecause his strategic business plan is driven by high volume and low profit margin. So, welcome to his world or his plan.

If you like your destiny being in the hands of someone else who do

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

es not have your best interests at heart, then continue to live your life without a plan. However, if you want to take control of your future, plan your destiny to achieve the potential tha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you believe to be true, then begin to plan your future and work your plan. This is the end of the story.

The essential purpose of any plan is to ensure that the desired results are achie

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ved. Is that not one of the reasons for motivation? From my experience as a business coach, planning avoids the spray and pray mentality and the accompanying actions that many experience.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Should your business be any different than you life? Just imagine crafting a plan, then revisiting the plan on a regular basis and seeing everything that you achieved. How would that make

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you feel? If you are like me and I don't believe that I am unique, you will definitely feel motivated to continue listing all those accomplished goals and making any necessary course corre

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ctions.

Strategic planning is a great motivator for business success. Remember, motivation means to come from within each elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ls.htm">individual so self-motivation is really an oxymoron. Your business results and ultimately business success are being achieved indirectly or directly by your thoughts and actions

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How prepared are you for an unexpected emergency? Do you know the difference between Risk and Hazard?

Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. If your headline fails to perform its' function of getting the reader to read further into your copy, then the headline is fully responsible for the failure of the ad or sales letter. Here are three top reasons headlines fail.

With the right incentive, sales professionals take risks that yield unbelievable success, especially when they do these fabulous, funny five tips.

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