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E-Folder - Little-Known Marketing Roadshow - Tradeshow Strategies To Boost Sales!
A friend is going to set up a booth in a roadshow selling T-Shirts, and he asked for some tips to increase his sales.
On top of the standard promotional stuffs like dressing up the booth, having great salespeople, distributing flyers around the booths etc,
On top of the standard promotional stuffs like dressing up the booth, having great salespeople, distributing flyers around the booths etc,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
I thought I'd share some other strategies you can apply if you are going to do some roadshows.
Here they are:
- Are you doing this with potential for long term, repeat business? If yes you absolutely MUST capture prospects details for back-end products. On
Here they are:
- Are you doing this with potential for long term, repeat business? If yes you absolutely MUST capture prospects details for back-end products. On
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
of the best and simplest way to do this is to have a lucky draw.
Of course it makes more sense to have a long term business plan than just a one time sale thing.
But if you are not, if this is just a "hit & run" opportunistic thing, focus on getting as mu
Of course it makes more sense to have a long term business plan than just a one time sale thing.
But if you are not, if this is just a "hit & run" opportunistic thing, focus on getting as mu
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
h sales and profits on the spot. Apply up-selling strategies. Instead of selling just one item sell a package.
You can also do cross-selling by tying up with some other booth owners who sells relevant products.
Add in scarcity by giving "Limited Offer", "O
You can also do cross-selling by tying up with some other booth owners who sells relevant products.
Add in scarcity by giving "Limited Offer", "O
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e Time Offer", "Next 10Mins Offer", "Today Only Offer"
- Know who are the target market and sell the product according to how they want to be sold. You probably sell differently to different target.
Eg. Tourists look for different things compared to auntie
- Know who are the target market and sell the product according to how they want to be sold. You probably sell differently to different target.
Eg. Tourists look for different things compared to auntie
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
from the heartland.
Also consider what is the roadshow about? Is there a theme to it? If there is, play up the theme and do your best to be the most stand out booth around.
OK, so far pretty standard suggestions.
Here's Highly Leveraged Strategies Tha
Also consider what is the roadshow about? Is there a theme to it? If there is, play up the theme and do your best to be the most stand out booth around.
OK, so far pretty standard suggestions.
Here's Highly Leveraged Strategies Tha
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Are Rarely Mentioned:
Do A Pre-sale Promo! Most people doing roadshows do their marketing and promotions on the spot. You should do it BEFORE the roadshow starts. Personally, if possible I'd like to know I am making guaranteed profits before going into
Do A Pre-sale Promo! Most people doing roadshows do their marketing and promotions on the spot. You should do it BEFORE the roadshow starts. Personally, if possible I'd like to know I am making guaranteed profits before going into
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
a venture. There are many ways to do it, but one simple way is to pre-sell:
OPTION #1: Will the roadshow be promoted by the organiser? If yes, asked whether you can be included in the promotional materials they are distributing. Offer the organiser a
OPTION #1: Will the roadshow be promoted by the organiser? If yes, asked whether you can be included in the promotional materials they are distributing. Offer the organiser a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
good reason to include you in such as you are giving away FREE lucky draw thing.
This is a great way to:
1. get huge coverage 2. get people to visit your booth (cos you mentioned it in the organiser's promo materials) 3. be seen as part of the main draw of
This is a great way to:
1. get huge coverage 2. get people to visit your booth (cos you mentioned it in the organiser's promo materials) 3. be seen as part of the main draw of
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
the roadshow & partners of the roadshow organiser
OPTION #2: If the organiser is not promoting it, ask them to pay for your promotions. Here's what I mean:
Talk to the organiser and tell them you want to distribute flyers BEFORE the roadshow to prom
OPTION #2: If the organiser is not promoting it, ask them to pay for your promotions. Here's what I mean:
Talk to the organiser and tell them you want to distribute flyers BEFORE the roadshow to prom
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
te it. As this will create awareness for the roadshow itself, ask them whether they are willing to sponsor part of the costs for the distribution of the flyers.
OPTION #3: Sell the idea of distributing flyers to some of the other booth sellers in the
OPTION #3: Sell the idea of distributing flyers to some of the other booth sellers in the
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
roadshow. The flyers will advertise the few booths so they will have better exposure. Divide the costs of distributing the flyers among those who advertise.
You can either advertise on the flyers for free (cos you are the one who come up with the idea + org
You can either advertise on the flyers for free (cos you are the one who come up with the idea + org
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nise it) OR, You can make some profits from it (by charging a little more) OR You can share the price of the distribution of flyers and have minimum expenses
OPTION #4: Create as much awareness of your up coming roadshow using the available free prom
OPTION #4: Create as much awareness of your up coming roadshow using the available free prom
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
tools such as networking sites, blogs etc. You can also do pre-order for early birds. So you already made some sales before the roadshow starts. This gives you more budget to do more promotions.
OPTION #5: Depending on your merchandise, it is possib
OPTION #5: Depending on your merchandise, it is possib
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e to sell on bulk basis. Eg. invite purchasing execs from corporations to take a look at the quality of T-shirts you have and possible customization options. Lots of companies are now into teambuilding stuffs. What better way to show team spirit by wearing a
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
corporate T-shirt. Sell them the idea and offer something different than just the same-old polo T.
- Again, depending on your goal for this roadshow, it is important to have a strong "hook" to draw the right target market.
The sexy girls selling T-shirts i
- Again, depending on your goal for this roadshow, it is important to have a strong "hook" to draw the right target market.
The sexy girls selling T-shirts i
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
a proven and great sales technique. But don't just leave it at that!
If you are doing this for a long term business, leverage on whatever things you are doing for the future.
Eg: Since you know you are going to have sexy girls... Do a press release and se
If you are doing this for a long term business, leverage on whatever things you are doing for the future.
Eg: Since you know you are going to have sexy girls... Do a press release and se
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
d it out to the media. Invite the media to check it out by giving them an interesting angle.
An interesting angle such as "Sexy T-shirt Dealer Swears Under Oath She Didn't Use Sex To Get Branded T-shirts So Cheaply!" can work great as a press release AND a
An interesting angle such as "Sexy T-shirt Dealer Swears Under Oath She Didn't Use Sex To Get Branded T-shirts So Cheaply!" can work great as a press release AND a
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
lyer! The New Paper loves to cover such stuffs.
Record the whole thing. Take lots of photos. Post them in blogs, social networking sites etc...
It will create a huge publicity for your company (if it is a long term biz). Of course when you got interviewed,
Record the whole thing. Take lots of photos. Post them in blogs, social networking sites etc...
It will create a huge publicity for your company (if it is a long term biz). Of course when you got interviewed,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
talk about creativity and entrepreneurship, on top of the sexy hot publicity
There are lots of ways to spin off an event like a roadshow... most importantly, leverage as much as you can!
By the way... all of the suggestions above costs you ZIP to implement
There are lots of ways to spin off an event like a roadshow... most importantly, leverage as much as you can!
By the way... all of the suggestions above costs you ZIP to implement
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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