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What ever success you are looking to achieve you need to have a strategy to get there. Once you have your strategy on how you are going to attract and get new clients you need to implement at least portions

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of your plan. Many businesses have failed for lack of commitment to their overall strategy.

For an example let’s say that you have a local business and you have decided one of your strategies will be to p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t up flyers, in public places that may cater to your clientele. Now let’s say that you have a business that does custom drapery. Knowing who your clients are and how much a person will pay for your custom

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rapery will determine where you will post your flyers. Where are the most effective spots to get specific clients for your business? Probably home shows, or expos, home stores like home depot, or Pier One

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

if they allow you too), upholstery shops, or dry cleaners etc.

When you have a strategy to put up flyers, it has to be week after week, and month after month. You don’t just put up a flyer one time and then

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

wait to see what happens. I have discovered that it takes about three months of flyers to get a customer. Now let’s say that you also have a strategy to contact interior designers, specialty craft people,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and furniture builders, house or condo builders, showroom designers and other related service providers. Again you need to commit to sending, following up, and making sure that they have enough of your flye

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s or information. It is not their job to make sure that you are restocked.

Another possible strategy that you may have is to advertise on the internet. Where will you have the best results? Probably on s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tes that also offer similar custom services, or home sites, or commercial real estate sites that offer living solutions to their traveling clients. You could make partnerships with such companies that every

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

time someone is looking for custom drapery they refer clients to you.

These are good strategies to build business but you have to be consistent and follow through. You will have to keep updating your ads o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the internet or in magazines or targeted niche newsletters. Like “Custom House” or “Design on a Dime.” You will have to keep replacing your flyers, you will keep faxing your information to prospects, and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you will have to keep getting new names of new house buyers and so on.

That is working your strategic plan. On your plan you could have 10 or more steps of how you are going to grow your business and then

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou need to take consistent action towards that overall plan. Testing is very important as well. When you test you then know what actions are working and what is not.

Most times you have to trust your inst

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nct as to whether your steps and plan will get you to where you want. For an example: I want an online business that is bringing in clients and that is making money for me whether I get up in the morning o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

not. The steps of my plan is creating articles for an e-zine, to plan an year long e-mail campaign of information that I will send out, to set up an auto-responder to send out the newsletter, and to create

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a membership driven website with tons of content that has audio and video features, and to advertise the newsletter and website once I’m finished. So right now I’m not making money. But I believe in the pl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

an. I have written nearly sixty articles and I’m submitting them to the web. I have already reserved a domain name and I have the web host in place for that final moment when it all comes together. The e-

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ine is nearly done for a year out, and I will now start loading the contents into my auto responder and working on creating audio content for the membership side of the website. Even though the website is n

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t even built yet if I follow up on all the steps of my strategic plan I feel that I will get my goal of an online business that can thrive on automatic pilot.

If you work your plan too you will achieve your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

over all goal of where you would like to take your business. Don’t give up. You have worthy goals and they deserve to be completed. Break it down into steps and work the steps and you will build an empire

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This scenario plays out so very often, employees not wanting to go to work and employers frustrated by individuals they cannot count on to show up—or worse, those who are physically present but whose performance indicates they are somewhere else. Why does this happen and who is to blame?

Franchising has made the world look really small. The well known flavors are now not just restricted to a single town or city but can be enjoyed world wide.

One thing will determine the success of your small business more then all other things combined and that is your small business marketing strategy. Before your product, service, quality, warranty even have a chance at making a difference, your marketing must bring ready willing and able buyers to your door.

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