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    Execution the discipline of getting things done is desired by all businesses. However the reality is that the fa
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ilure to execute happens to 70% to 90% of most companies according to one recent study. Another report in Fortune Mag
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    azine revealed that 7 out of 10 CEO's who fail, do so because of bad execution and not bad strategy. Finally, anothe
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    r study of Fortune 1000 firms suggested that these companies' directors believed that they had the right strategy, but o
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    nly 14% thought the implementation of those strategies was going well. (Source: Business Balls)

    As a business coach in
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    talking with small business owners to owners of much larger companies, I can personally attest that failure to execute t
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    he strategic plan continues to frustrate these executives. For execution is a symptom of a much deeper problem,
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    he lack of personal accountability or as some would say "What's in it for me?"

    Until a company unites a disciplined pro
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    cess of personal accountability that ensures the employees are consistently executing the strategic plan, the plan will
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    continue to languish and die on the vine only to be replanted with another and another and another.

    Goal achievement al
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ong with personal development is the answer to strategic plan execution. Most people are asked to set and achieve organ
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    izational goals. Yet, how many of these same individuals set and achieve their own personal goals. And more importantl
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    y, when was Goal Setting and Goal Achievement taught to these very same individuals? Answer, probably nev
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    er.

    The failure to achieve execution is because your people have been set up to fail before the first goal was committe
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    to writing within your strategic plan. Consistent goal setting and goal achievement is a learned and developed skill.
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    When the skill becomes automatic, the individual's own personal accountability becomes likewise. For continued goal ac
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    hievement starts these individuals on a road where they receive success because they believe in success.

    If you want yo
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ur organization to realize a positive ret
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    urn on investment for those thousands of dollars that you have spent on a strategic plan, then adopt a proven goal setti
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ng and goal achievement process that inherently builds personal accountability. You will be truly amazed by the results


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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