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-- Building Credibility Through Success Stories --

Successful solo entrepreneurs spend quite a bit of time building and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

expanding their networks. These networks can cover a broad spectrum – professional associations, community service, schoo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

or alumni networks, virtual communities, athletic groups, neighborhood associations. There are a variety of choices when

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

creating our support system.

What they all have in common is this: we engage in the same activity – relationship buildi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g. We may meet face to face, over the telephone or online. We exchange pleasantries, information, referrals or resources

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd in doing so, strengthen the bonds with individuals and the whole organization. What is not quite as common in our exch

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

anges is the use of a personal or business success story. A success story has a double message: it highlights a specific

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ctivity that we accomplished or service that we do AND it communicates a distinguishing level of achievement. Both messag

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es serve to build credibility with the listener, which in turn builds trust.

Success stories need not be complicated or

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

engthy. Here are a few considerations when preparing your own.

Be Proud About It – A good success story translate

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." –a Financ

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ial Services Representative

Be Prepared – Think through your list of recent business achievements, honors, awards

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or professional certifications that represents something you are proud of and demonstrates an achievement. Then select on

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e or two to share with your contacts at an appropriate time.

Be Specific – Describe exactly what product or servi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e that you delivered or the type of honor or certification that you received. "I recently completed the requirements for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he Master Certified Coach designation." – a Business and Personal Coach

Make It Current – Be careful to use situa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tions or events that occurred within the past six months. This keeps it in the category of "news" that your listener may

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e interested to know.

Keep It Brief – A few good sentences about the award or business achievement is all it take

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s. No need to dominate an exchange.

The next time that you interact with a client, colleague, friend or family member, t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y blowing your own horn. Humorist Will Rogers said, "It ain’t bragging if you done it."

Copyright 2003, Charlotte Farrio

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Niche Products are the gateway to your online success. In today's online world you must lead your niche product field in order to dominate the market and be in control of your own destiny. Now that may sound basic in nature but when you have a niche product, you have already narrowed your marketing and it's up to you to do your homework to be the best in your niche market.

Information Quality (IQ) is cause for serious strategic and financial concern. The best course of action, and the most cost effective, is the implementation of a universally applied discipline that fosters intolerance for late, missing and faulty reporting.

How to show that the money and resources invested in the company's business-to-business marketing activities are really paying off? It is surprisingly easy to prove that B2B marketing is contributing to your company's bottom line. Here's how.

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