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E-Folder - Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.
No matter whether or not you do both of these
No matter whether or not you do both of these
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
activities or only one of them, you need to know what messages you want to convey to your audience.
That's why you need to create a list of your 10 Most Imp
That's why you need to create a list of your 10 Most Imp
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rtant Business Principles (MIBP). Without them, your marketing efforts will be too diffuse to really grab the attention of your intended ideal clients.
Your
Your
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
0 Most Important Business Principles inform, expand, and provide clarity for your business vision. For example, the vision statement for my company, SoloBizVi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
le is:
Through collaboration, community, and continuous learning, any professional can create a joyous, sustainable, and profitable one-person service
Through collaboration, community, and continuous learning, any professional can create a joyous, sustainable, and profitable one-person service
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s business.
For me, as a Business Coach for Solopreneurs, my 10 MIBP are:
For me, as a Business Coach for Solopreneurs, my 10 MIBP are:
- Nobody needs a stronger weakness.
- If you chase 2 rabbits
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
both will escape. Focus is power.
Ideas are "a dime a dozen," but right action is rare and worth millions.
Mistakes are the stepping s
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ones to success. Embrace them.
Success and integrity are not mutually exclusive.
Embrace the goal, not the plan.
This is your
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
life, not a dress rehearsal.
At least 5% of your clients and projects are from Hell. Always. No exceptions.
Success comes by doing what
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
you do magnificently. Delegate everything else!
Your strengths are so easy you think everyone can do them. They can't!
As you can see,
As you can see,
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
some of my MIBP are reasons why solopreneurs are frustrated; while others are principles for business success. But all of them are principles that I believe i
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
and use when I coach solopreneurs.
For a contrast, these were my 10 MIBPs when I was working solo as an Independent Technical Writer and Publications Projec
For a contrast, these were my 10 MIBPs when I was working solo as an Independent Technical Writer and Publications Projec
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Manager:
- The client is always right, even when he isn't. Always respect and honor the client's objectives.
- Project risk is always reducib
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
le.
Success requires mistakes but make them small ones! And always correct your own on your own time and dime.
The client wants optio
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
s and possibilities.
Never surprise the client.
Always communicate cleanly, regularly, appropriately, and proactively.
Use an
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
editor!
Keep all boundaries professional, clean, and open at all times.
Hold the client as accountable as I hold myself.
Mana
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e the client's expectations at all times.
Once you know your 10 MIBP you immediately have at least 10 topics for promoting your business. You can
Once you know your 10 MIBP you immediately have at least 10 topics for promoting your business. You can
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
write a series of articles like this one, or use them as topics for speeches or seminars, or create checklists and worksheets based on your MIBP for use by y
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ur clients, or print them on the backs of your business cards, or write a book or ebook about them. You get the idea.
Using your 10 MIBP in your marketing en
Using your 10 MIBP in your marketing en
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ures congruency in your business messenging strengthening the image of your business in the minds of your potential clients.
Copyright 2004, Rose Hill, In
Copyright 2004, Rose Hill, In
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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