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Do you have some goals you want to achieve or dreams you want to fulfill? A useful tool in reaching the outcomes you desire is the creation of a vision, which can be short or long-term. I recommend writing down specifics to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

add clarity and focus.

What is a vision?

Here's one definition by Thomas Leonard.

“It is a state or outcome that a person can see naturally and that inspires them. In other words, they are drawn, attract

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d, and pulled toward what they see. It's exciting, and there is very little emotional cost. In fact, joy is often present. It's not a reason for living." Visions evolve and change over time reflecting who you are - your pass

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ons, values, needs, and desires.

*Visions evolve and change over time reflecting who you are - your passions, values, needs, desires etc.*

Powerful Visioning

Written as a story, single sentences, drawn a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s a picture, a collage... visions can take whatever shape is most meaningful to you. The point? Here's a few....

1. How do you know what you want if you don't define it?

2. How will you know when you get there if you don

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t know where there is?

3. By putting things down on paper, makes what you think or say - REAL.

4. Saying and seeing what you truly want in your life opens you up to HAVING it!

5. Allows you to step back and view your l

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

fe from a fresh or new perspective.

6. Creates hope and possibility.

7. Compels you to MOVE and get what you want!

Questions that evoke clarity in creating a vision:

? What do you truly want to expe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rience or accomplish this year for yourself, personally, and professionally?

? Where do you want to see your life a year from now?

? What do you want to change/add/eliminate in your life?

? If money was

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ot an issue, what would you be doing?

? What brings you joy? Makes your heart sing?

? Describe your perfect life

" Imagination is everything" - Albert Einstein

I'm a believer in working with visioning

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd clear intentions for creating power-full outcomes. Imagine yourself on the 31st day of December looking back over this past year. What changes do you want to see? What challenges have you overcome? What are you most proud

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of having accomplished? Who have you become? Ready to make a 100-day commitment to get what you want?

Three steps to creating a powerful vision

1. First, create a clear vision/intention. It's important to ge

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t a clear vision of the outcome you want. Be specific about what you really, really, want! Write about it and share it with supportive people. Give voice to your vision.

2. Second, create an inspiring connection. Take five

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

minutes per day to open your heart and mind to focus on your vision feeling the joy of that vision already fulfilled. Isn't it worth five minutes a day to get what you want? Set a regular time each day to envision the outcom

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you want and to feel the joy of it. Make this a daily ritual. Consciously revisit the intention of your vision throughout the day to keep the energy flowing.

3. The third step - take meaningful action. Vision and connecti

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on without action is just a great idea. Identify 5 actions that will move you closer to living your vision. As you complete each step, celebrate your wins and continue to add the next action steps that keep invested in the p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ocess of attracting and achieving the desired outcome. * Remember to celebrate along the way!

Note: Creating a vision, making a connection, and taking action will be dramatically affected if you are sabotaging your success!

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Here's an example of how self-sabotage can impact the success of your vision/intention:

1. Your vision is to have more personal time. You create a vision of what that would look like (reading more, having free time, a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n exercise regime, leaving work earlier, delegating more tasks, setting boundaries with others, etc).

2. Your self-defeating beliefs (what you think) may be - what your role is for others, needing to please people for

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

pproval and/or love, being self-ish etc.

3. Your self-defeating behaviors (what you do) may be - inability to say no, difficulty in setting and reinforcing boundaries, trying to take care of everybody, doing it ALL, et

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

.

To change a behavior, you must first change your attitude. That can be part of your vision - changing/replacing a self-defeating/limiting belief.

* Need help to stay on track? Hire a coach!

Copyright 2003, Lorraine Cohe

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Email newsletters are a very effective marketing tool. They enable you to maintain regular contact with customers and attract prospects to your business.

Today I will show you how to get customers to recommend your business to other customers simply by contacting them.

When the quick buck doesn't come, they might take desperate measures to make a sale, which also might turn out to be the wrong approach entirely. What they are not realizing is that their focus is on the product or service they are selling, when the focus should really be on themselves, and on their customers.

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