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Often after creating art for a while, artists start to consider selling their artwork. But how do you get started or even know if selling your work is right for you? First, ask yourself “ Why do I want to sell my art?” It often seems like the logical next step and you see other people doing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

it- but you really have to consider if you are ready to share your work with others and willing to part with your work. Are you interested in selling your work because you want to? Or is a well-intentioned spouse or family member encouraging you to do so without perhaps understanding the emoti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

onal side of putting your work out there for others to respond to? Creating artwork is one of the true joys of life and you don’t want the pressures of selling to weigh on you and take away from that joy in any way. That being said, if you’ve given this some careful consideration and are rea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y and committed to take the first steps, here are a few things to help you start thinking about your work as a professional marketer would.

1. Begin with the end in mind.

Once you have concluded that you are ready to start- give some thought to what you intend to accomplish by marketing your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

art. Are you looking to make a living by selling your art, become famous, just pay for your supplies and an occasional workshop or just want to get your art out to the public to share it with others? Depending on your goal, your marketing approach will be very different. Take some time to ref

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ect on that and create some goals for yourself. Studies show that people who set goals and write them down are 200% more likely to achieve them. So it makes sense to start with the end in mind. Try to be as specific, measurable and time bound as possible. Rather than “make a living as an artis

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t”, a more specific goal might look like” Earn a minimum of $40,000 profit( sales minus all expenses) annually from the sale of my paintings by 2010. Earn $20,000 in 2007”. That makes it clear where you are heading and what it is going to take.

2. Identify a position for yourself and your art

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Successful marketing efforts start with a brand and what that brand represents to potential customers. What do you want to be known for? When you tell someone you’re an artist- that could conjure up lots of different ideas of art in their mind. But what are you offering? For example in the a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

utomobile market- a Rolls Royce stands for the ultimate in luxury, a Volvo is known for safety, a Yugo is known for affordability and a BMW for being the “ultimate driving machine”- well engineered and fun to drive. All of these cars offer transportation, but they also represent different ben

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

fits to their customers. You know what to expect from each brand and where they fit in the overall scheme of things. Likewise where does your art fit in the art market? Do you offer realistic portraits in oil? Large contemporary abstracts in vibrant color? Black and white photography of Southw

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

estern panoramas, Marine paintings in watercolor? The possibilities are endless. You need to begin to define your art- this is not meant to be limiting to your creative explorations- just to help potential customers, know what you offer in the vast world of all the different types of art ou

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t there. One of the biggest mistakes a marketer can make is to try to be something to everyone and then end up standing for nothing. Many businesses have come and gone by trying to satisfy everyone and losing their unique identity. Pick your position and focus in on that. You need to be able t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

have a response to the question “ what type of art do you do?” ready and at the tip of your tongue at all times. Think of well- known artists- you could pretty quickly and accurately describe what they’re known for. What will you be known for?

3. Identify your likely target audience.

Once y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou have identified a way to talk about where your art fits in, it becomes easier to speculate about who might be interested in that art and where you are most likely to find them. For example, if you love to paint boats and marine scenes ask yourself, who is most likely to enjoy those types of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

paintings and perhaps be motivated enough to want to own one? A good start might be people with boats, people who live, grew up near or vacation near coastal cities, sailing enthusiasts, etc.. . Marketing really starts to become more common sense than a mystery once you start thinking about wh

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o your target audience might be.

4. Identify places where you could sell your work.

Artists often assume they need to be in a gallery to sell their work- and galleries can no doubt be helpful- but in reality they are not the only option. In fact, the art world is changing. Twenty-five years

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

go about 50% of art was sold through galleries, but today, that number is less than 15%. There are many options for selling your art and there is no one right way to go about it. And you can start out small- you don’t’ have to start out (and most likely you won’t anyway) in the top gallery in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

town. Think back to your target audience. Where are you likely to find large groupings of those types of people? In the marine painting example, it would make sense to look for places where you would find people with those interests- like gift shops in Newport Rhode Island (or whatever the c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

osest coastal city is near you), yacht clubs( you could offer to do a one person show, hang a piece with your contact information in their lobby- or even donate a paintings or do a demo at special events they may have), boat shows etc..

So those are some ways to start thinking about your art

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

as a marketer would. I hope you can see, it’s not that hard and it actually can be creative and fun when it comes to getting started with your marketing efforts. I’m reminded of the inspiring quote by Confuscious “a journey of 1000 miles begins with the first step.” Take that first step today

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Publicity is when newspapers, radio shows, television shows, magazines, internet radio or pod casts want to feature you. Advertising is something you pay for. While the audience may not be able to tell the difference, but your bank account will.

To create a credible presentation, you must provide supporting materials to back up your claims. Although people might like you and want to believe you, a well-crafted presentation includes proofs demonstrating that what you say is true. This article outlines the various proofs you can use in your presentations.

Did you know that it costs about 5 times more to acquire a new customer than it does to sell to an existing one? Why then is customer service generally so bad?

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