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A rainmaker is someone who attracts new clients to a service business or professional pract

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ice. In order to become a successful rainmaker, you must first learn how to become a recognized expert in your field.

Does this sound daunting? Well it shou

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ldn’t, there are two steps to this process: 1) constantly be learning more about your profession or industry, and 2) share that knowledge with others.

The fir

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

st thing to get rid of is that nagging sense of inferiority that plagues us all. You may be a new lawyer fresh out of law school, or you may have just opened

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your doors to your air conditioning repair business, but you can begin sharing what you know right now.

The problem is we all compare ourselves with the perso

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n who has thirty years experience and know how that just oozes out of every pore of his body. There will always be someone in your profession who is smarter a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd more experienced than you are. Even that guy who so intimidates you, is in turn intimidated by someone else.

So let’s come up with a definition of an expe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rt. Experts are not the smartest, most experienced people in their profession. The are those who share what knowledge they have with others, and as a result

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

build a reputation based upon that knowledge.

If you write and publish articles in the trade magazines of your prospective clients, write a blog that you post

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

new information to three or four times a week, or if you teach a small class on your field at a local junior college or adult education school, your knowledge

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

benefits more people than that guy with 30 years on you who makes you quiver in your socks.

I want to recommend three books to you that all belong on your boo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

kshelf if you are serious about becoming a rainmaker. My copies of each are so thoroughly highlighted, bookmarked and full of notations in the margins. I reg

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ard each as pure treasures and essential tools for growing my own business.

Here they are: First, Robert Bly’s “How To Become a Recognized Authority In Your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Field In 60 Days or Less.” This is a book that delivers on its title. Robert Bly is an expert on making experts.

Second, another great book that I wouldn’t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

dream of doing without. Rick Crandall, PhD.’s book, “Marketing Your Services For People Who Hate To Sell.” This book covers it all, from publicity to writing

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to networking to advertising. There is not a rainmaking stone left uncovered in this book.

Third, is a fairly new book called, “Book Yourself Solid,” by Mic

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hael Port. Michael was a solo consultant who was dying a slow death because he couldn’t market himself. Finally he reached the succeed or quit moment and cam

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e up with a plan to blast his business into the stratosphere. His book is nothing less than a turn-key system on how to become a rainmaker.

Remember, there a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re only two rules to being a rainmaker/expert. Keep learning and share that knowledge with others. Do those two things and you couldn’t stop success from kno

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What if advertising was illegal? What if it were taken away? What if our nations media charged for their content and news instead of delivering it free and collecting from advertisers? You might be surprised how close that came to be back in the olden days.

Knowledge processes cannot be managed following the standard business process management paradigm. In the following article some guidelines are given for organizations willing to better manage their knowledge processes.

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