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If you sell your own services, you must have an “elevator speech” that tells others what you do. The idea is that if you find yourself sharing an elevator with so

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

meone who might be a potential client, you need a way to tell what you do before those elevator doors open up.

Here are a few ideas that might help you create the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

perfect elevator speech:

Don’t try to tell everything. You just can’t tell it all. You are giving a 30 second commercial about yourself, not a 30 minute

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

infomercial. Pick out the most important things from the client’s perspective and save the rest for later. Here’s my example, “I am a freelance copywriter

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

I write the words on websites and ads that turn casual visitors into buyers.” Guess what? I actually write a lot more than just web content and ads, but those a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e the two categories that get the most attention, so I just save the rest for future conversations.

Focus on you primary benefit (or two). Again, you must lo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

k at your business from the point of view of your potential client. How can you help them? What improvements can you make in their business?

Always, always,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

always construct your elevator speech by imagining your cornered elevator companion has just asked you, “what’s in it for me?” This is the ultimate question your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

peech must answer. And it must answer this question quickly.

Determine what problems you are very good at solving. Once you have this nailed down, your job

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s to find people with those problems. Problems create urgency, problems cause headaches, and problems cause people to act quickly. Check out a recent article on

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y blog called, Freelance Copywriter Secrets: You're

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eally Just Selling Aspirin for more on this idea.

What opportunities can you open up for clients? If your business opens doors for new business, more pro

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

its, or better clients, make sure your elevator speech mentions this.

Use exciting words and ideas. I’m a little prejudiced, but I think the idea of "turning

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

casual website visitors into buyers" is exciting to my potential clients. Your elevator speech must do the same. The strongest speeches use action verbs or visua

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

images (or both).

If you get stuck, try this exercise, it works for me every time when I can’t think of how to write irresistible copy. Put yourself in the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

otential client’s place and ask yourself what these clients want. Write out as long a list as you can come up with (don’t be a wimp and stop with just one page).

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Write as many “wants” as you can imagine your clients can conceive. Then write out the “whys.” Come up with the reasons “why” your clients want those things. Th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s exercise puts you right into the minds of your clients and helps you to look at your services from their point of view.

Once you have come up with the “p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rfect” elevator speech (trust me on this, you will always be tweaking it just slightly to make it better) put it on your website, your letterhead and your mailings

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Management is needed whenever people work together in an organization to reach organizational objectives. The objective of most firms and companies is to provide services for people and to make a profit for the owners. If the firm stops giving service, people will no longer patronize it. If there’re no profits, the company will soon be unable to perform the needed service.

Allowing the audience to ask questions after your presentation is an excellent way to reinforce your message and to continue to sell your ideas. In addition, because listeners can ask for clarificat...

Choosing the right CRM software is challenging for most small business owners. Before talking with vendors, follow these simple steps to select the right vendor for crm that fits your needs.

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