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The road to rainmaking success for any professional involves communicating your area of expertise to potential clients through writing and speaking. It is rare to find a successful rainmaker who has n

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ot made use of one or both of these two communication formats.

Because of this, attorneys have a distinct advantage over other professionals. The very nature of practicing law already involves both w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

riting and speaking.

Although most of a lawyer’s writing is directed toward other lawyers, most of this written material can be easily reframed to address the questions and concerns of non-lawyers. T

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he typical attorney has filing cabinets full of written material he or she has already produced. With minimal effort, briefs, letters, wills, trust agreements and contracts can all be reworked and rev

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ised to become information products like tip sheets, articles, booklets, white papers, speeches and even full-length books.

Moreover, an attorney must read a great many cases, statutes, law journals,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

court opinions, briefs and letters written by opposing attorneys, and continuing legal education materials. Each of these materials can also be used as the foundation for producing information product

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s.

Here are a few ideas to help get the rainmaking process started:

Begin with written materials you have already created. How might potential clients benefit from this information? Can you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

develop a brief you have written to warn business clients of some pitfalls to be aware of when signing a contract? Can you turn a pre-nuptial agreement into a short article on things to consider when

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

entering into such an agreement?

Look for ideas that can be turned into tips sheet articles or a frequently asked questions (FAQs) articles. These are not only popular with readers and magazine e

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ditors, they are very easy to write/

If you are wanting to attract business clients, seek out the trade publications that service those target industries. Trade magazines are very open to article

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s written by non-professional writers. When your articles appear in these trade publications, you position yourself as an expert in the legal needs of that specific industry group.

Start a blog o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n a legal niche that you want to get more work in. If you only write two or three paragraphs a day, your material will grow quite rapidly. This material can then be revised into publishable articles.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

And don’t think starting a blog requires any technical skills. If you can send an email, you can start a blog in less than 15 minutes. Check out blogger.com to see just how easy it is.

Repacka

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ge the same written material you have been turning into articles and now create speech outlines and handouts to give to your audience. Once you have written a single article on a subject, you should b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

able to get speaking engagements on that same topic.

Repackage your written material once again to create press releases. Tip sheets make great inserts in a press package if the topic is of inte

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rest to the publication’s readers.

As you start to accumulate more and more written material, you may suddenly realize that just a little more effort could turn it all into a full-length book. Bl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ogging (as long as you have been diligent about writing 2-3 paragraphs a day) especially has a way of writing a book for you, almost without your being aware how much material you have been writing.

A

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

book is the ultimate rainmaking tool. Your topic may be too specialized to make a lot of money on book sales, but as a way to attract new clients, a book has few equals. Remember, everything

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you write or ever have written, can be turned into information products. Non-lawyers find the law very interesting. As long as you can write to non-lawyers and remove jargon from your prose, you will

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It is so important for franchisors to pick the very best franchisees to run with in the marketplace. Without the best possible team it is hard to win in a highly competitive industry and that is why the interview is so important. Many franchise buyers believe that the interview or the one-on-one with the franchisor is simply a sales tactic to sell them something.

With all the reinventing and shifting in a diversity of industries and cultures we find however, little has changed in the process of how marketers and sales proceed to understanding why consumers...

Follow up is critical for the sales professional, but most of us don't go a good job. Keep some simple records and you will be able to follow up in a timely manner and get all the customers you want.

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