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E-Folder - Physical Therapy Marketing Secrets: Step-by-Step Instruction
Physical therapy marketing is the single most important aspect of your private practice. Everything else can be figures out as you go but you have to have paying patie
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nts coming in through your doors. You might be the best clinician with the greatest manual skills but a lack of new business will force you to close your doors. It's s
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ad but I've seen this happen. You might know everything there is to know about billing and collections but without enough business you will close your doors.
What is t
What is t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
he secret to generating new business and PT marketing? First of all, let me start by saying that you, the owner, the PT, cannot do it all. The amount that's involved in
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
running a physical therapy business, even a small one, is great. All the way from treating to cleaning, to accounting to billing, to training to advertising, to hiring
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
to bookkeeping, you can NOT do it all. It literally takes a minimum of four people to adequately do all the things necessary to effectively run a private practice succe
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ssfully. If you don't have enough funds or business to hire more people than you have to start with the tasks that are most important. Here is a quick list of the most
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
mportant tasks for a private practice.
1. Have something exciting to say. And it can't be "I'm good with my hands." It's not exciting. Every therapist is good with th
1. Have something exciting to say. And it can't be "I'm good with my hands." It's not exciting. Every therapist is good with th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
eir hands. Determine what you enjoy and are good at or find out what your community is lacking. Create a special technique, name it and build a reputation with it. Dev
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
elop a special program specific for elbow injuries, name it and create a demand with it.
2. Advertise it. The number one reason people will not come to your practice
2. Advertise it. The number one reason people will not come to your practice
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s because they do not know about you. Advertising will let people know about you. There are many affordable ways to accomplish physical therapy advertising that have
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a high return on the money spent. Postcards and mailers work well if they are designed by a professional, not your cousin that's a graphic artist but an advertising sp
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ecialist.
3. Promote it. Create a brochure that details your special message and start a class or "Open Clinic" that gives your community a taste of it, then ask them
3. Promote it. Create a brochure that details your special message and start a class or "Open Clinic" that gives your community a taste of it, then ask them
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
to give your brochures to friends, family and physicians. This spreads more quickly than you think.
4. Sell it. Charge a one-fee, all inclusive price to gain access to
4. Sell it. Charge a one-fee, all inclusive price to gain access to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
it. Do NOT charge per treatment but per goal met such as a 60-day program for $599 and at the end of care they will walk away being able to sleep through the night pain
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
free, run painfree, etc. Make it a fee-for-service program. If they wish to use insurance they can attempt to get reimbursement on their own (you give codes).
Let othe
Let othe
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r tasks wait or let others do them. The tasks above are the $1,000/hour tasks that NEED to be done. And when done, generating business will be easy to automate. If you
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ave a good product like one mentioned above you can eventually automate new business flow. The alternative is to wait for physicians to "send" you patients...which may
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
take time. Less than 5% of people who would benefit from physical therapy services actually get referred for it by physicians. You can tap into this market if you wish,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
if you have something exciting to offer. Remember that to someone who can't play golf due to their elbow pain, a program that alleviates elbow pain quickly is EXCITING
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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