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If you are an independent professional or small business owner providing services, here is a simple four step sales process you c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

an use to close more sales and expand your business.

1. Generate Leads

Developing a list of prospects to market to shoul

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d be one of your core marketing activities, and one of the main goals of your website. Some traditional ways to generate leads in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

clude asking for referrals, networking, writing articles, or speaking at professional associations and conferences.

You can also

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

generate leads online by offering an enticing giveaway report or ecourse at your website, submitting articles to online director

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ies, writing a blog, posting to someone else’s blog or a discussion forum, using pay-per-click ads, and advertising in ezines or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

at websites.

2. Fill your Marketing Funnel

Growing your business often comes down to a numbers game – the more people yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u have in your marketing funnel who are interested in your products and services, the more likely you are to be financially succe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ssful. Save a list of all your contacts in an online database so that you can easily follow up with them and keep in touch. Imple

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

menting a marketing funnel strategy can have a huge impact on your profitability. Giving the customer alternatives can be an effe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ctive way to make more sales.

3. Keep in Touch

The more frequently and consistently you follow up with prospects and cli

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ents, the better your chances of growing your sales. You can follow up with a phone call or an invitation to coffee or lunch. Or,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you can keep in touch with an email, a newsletter, an article, a postcard, or an invitation to a no-charge talk. Have a way to c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ontact your leads at least seven to nine times because most people aren’t ready to buy the first time they meet you or visit your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

website.

4. Open the Relationship

This is my term for ‘closing the sale’. I like to reframe the beginning of the sales

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

process as ‘opening the relationship’. It sounds less intimidating. Your goal in following up is to develop a relationship with p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rospects and demonstrate your expertise, not to promote sales. This is your chance to demonstrate that you really understand the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

challenges they are experiencing, and that you can help them solve their problems.

Get people interested in who you are and wha

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t you have to offer before you try to sell them anything, and your sales efforts will become effortless sales.

~~~~~~~~~~~~~~~~~

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

We Idahoans are exporters. Out biggest trade partner is China. No, we are not mainly shipping potatoes and grain. Ninety percent of our exports to China are integrated circuits. Learn about integrated circuits here. And you thought we were a bunch of country pumpkins.

It’s about time someone spoke the truth concerning outsourcing. The politicians sure won’t. They prefer to do finger-pointing saying it is “his fault”. It is those greedy manufacturers who want to make bigger profits by having cheap labor in Asia perform your task for less money.

Over the past couple of decades, growth in society and personal expectations have opened up hundreds of new doors and created numerous choices for women. But did you know that these choices have not made our lives easier? They have in fact made the role of the women incredibly stressful. Now I am not saying it is any easier or harder but when I started to question my friends, colleagues and coaching clients, the majority of women told me that they know they have choices available to them, they just are at a loss as to which choice to make. I have outlined some simple techniques for simplifying the decision process for any of you who would love to start moving forward and making positive changes in your lives.

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