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With the holidays just around the corner, many of us ponder how we will be able to stay on pace with our production goals AND participate in holiday festiv

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ities. Who wants to think of shopping, cooking, house guests, decorating, and entertaining when you’re already maxed out! Well, don’t think of it as more

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

work. Look at the season with a pair of fresh eyes. Take advantage of the holiday season to rejuvenate your body and mind in preparation for a dynamic ne

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

year. Here are a few tips from our team to help you enjoy this holiday season to the fullest:

1. IDENTIFY YOUR MOST PRESSING PROJECTS and map out a strat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

egy for completing them. Stay abreast of the availability of key players and decision makers. If your loan file requires an exception or needs to be expedi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ed, review it with the proper authority before their vacation begins. Remember, people sometimes leave the job mentally and emotionally long before a phy

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ical departure so get your bid in early. Delegate what you can. Ask for help if you need it. Focus on your priorities and eliminate as many unnecessary t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

asks as possible.

2. FIND OUT EARLY IF YOU WILL NEED TO MANAGE ANOTHER TEAM MEMBER'S PIPELINE during the holidays. Don’t let this get dropped in your lap.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Keep your eyes and ears open. Don’t hesitate to initiate a conversation about how coverage for time-off is handled if someone else doesn’t bring it up. If

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you are the designee, meet with your team member to discuss file details and an action plan. Make sure customer inquiries are routed correctly and file is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ues are addressed promptly.

3. SHOP DURING OFF-PEAK HOURS OR MAKE YOUR PURCHASES ONLINE. Many retailers open earlier between Thanksgiving and Christmas.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Check their website or phone to see just how early the doors open. Many retailers offer the same deal online and often with free shipping. Look for ways t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

save time and minimize stress. Ask a family member pick up an item you’ve selected for a friend or vice versa. Gift cards and movie tickets work well wh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n you can’t figure out what gift to give. If you need to ship packages make sure you send them out by the posted deadline.

4. TAKE ADVANTAGE OF THE OPPORT

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

UNITY TO NETWORK DURING HOLIDAY PARTIES. Don’t be shy. Introduce yourself to that person you speak to on the phone regularly. Now you both can put a name

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

with a face. Offer compliments and encouraging feedback to others. Accept compliments with a positive statement such as “Thank you for noticing...custome

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

satisfaction is really important to me” rather than “Oh, it was nothing”.

5. THE HOLIDAY SEASON IS A PERFECT TIME TO MARKET YOUR SERVICES to past clients

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, friends, and family. Make it easy by creating or ordering holiday cards or gifts that include your contact information. You can express appreciation for

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

continued support and introduce a new product or service all with the same item. Letters that include a few personal tidbits about this year’s success and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

challenges are great. It helps others to view you as a “regular” person.

With a little planning and preparation, you can have the best holiday season ever

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In a successful business, it cannot be run without a system. You cannot be possibly be there in your office 24/7 picking up calls from customers, doing sales everyday by yourself, and at the same time, doing all the admin stuffs too.

In part 1 of this article the most common resistances that coaches, counselors, therapists or healing professionals have to marketing a practice were identified. Part 2 discusses how you can overcome these resistances to marketing a practice and build the private practice of your dreams.

An article of 826 words with a focus on: setting up a sales activity board, ranking top performers and how to track key prospects.

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E-Folder - Working Smart for the Holidays

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