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If you own a small business and are looking for more ways to get customers through your front door, here is a way to promote your business

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

while doing good.

Before I explain, I first want to emphasize that this idea involves a charitable act that will garner both publicity a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nd goodwill as a byproduct, provided you are truly motivated to help someone in need.

But if your motives are just to promote your busine

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s, people will see through your self-serving motives in a heartbeat and you will garner nothing but a backlash of bad will and bad publici

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ty.

With that said, here is how you can use your business to help, and possibly produce a benefit your business in the process.

At this

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

oment, someone in your community has a severe or tragic need. It could be the family of a slain or injured police officer, a child in nee

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d of a very expensive medical procedure, a family that has lost their home and all their possessions in a fire, or a single parent who has

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

just received a very grim medical diagnosis.

When you read about this need in your local newspaper, do something. Become a hero.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

i>Offer to use your business to raise funds for this person or family. For example, if you own a restaurant, set aside one day to donate

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

alf of that day’s receipts to help. If you own a store, offer your parking lot for a car wash. If you own an auto repair shop, offer to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

donate the labor cost for any repairs on a certain day or week.

Mobilize volunteers to pass out fliers in the community, local school

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s if you are helping a child, the parent’s place of employment, the family’s church.

Contact the media to suggest an article about th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s person or family, along with information about your fund raising activity so people will know how to help.

Put signs up in your pla

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ce of business to tell the public about what is going on.

Even before the day arrives, place donation jars on your front counter so p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ople can give before, during and after the event. Some people won’t be able to come on that day, so give them a way to help too.

Inv

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ite the media again on the day of the event. Afterwards, tell the media how much was raised and possibly get your picture taken of you gi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing the person a check.

With the right amount of pre-event effort, this should cost you nothing but your time. The extra business o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n the day of the event should more than cover your operating costs.

If you follow these steps, without self-serving motives, you will rec

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ive many rewards in addition to helping someone in genuine need. You will receive thousands of dollars worth of free publicity, gain the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The concept of corporate social responsibility is intended to provide each business with a far greater ability to create sustainable development. This can help to provide ongoing benefits for the business and its stakeholders, regardless of the size of the business. The business can become more competitive once it begins to create and follow guidelines to enforce the concept of corporate social responsibility within the company and its surrounding community.

First, here's something that is fast becoming the most fundamental aspects of marketing to get right, especially if you want to build a truly sustainable high quality organisation (of any size) in the modern age: Ensure the ethics and philosophy of your organisation are good and sound. This might seem a bit tangential to marketing and business, and rather difficult to measure, nevertheless...

The qualities that make you a great salesman are not the qualities that make you a great manager.

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