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You would never know that Kashif Tejani was one of the newest, youngest, and most talented designers to enter the fashion industry. Unlike other young

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

businessmen of his kind, he does not like to fit in. Always a maverick in his own eyes, Kashif touts the importance of individualism in fashion. When d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

signing his shoes and clothes, he likes to emphasize the uniqueness behind everyone's sense of fashion, and the different ways everyone wears their clo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

thes. With this in mind, Kashif set out to design and distribute his own line of unique attire.

Born in Malaysia, and raised in Toronto, Kashif never

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ad a formal background in clothing design. Instead, he started off by designing cars (i.e. modifiying car bodywork). While growing up in Toronto, Kashi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f refused to succumb to peer pressure, but instead always prided himself on wearing clothing that no one else was wearing.

He conceived his idea for s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

arting his own footwear brand from his father's shoe distribution business. Together with his partner, Vimal Patel, they came up with the symbol "two,"

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

which is represented by a roman numeral. This symbol is indicative of how people are always looking at how other people do things. They wanted their m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rchandise to be "against the flow" and to establish unique ways to wear clothing, hence their logo "the way of..." Kashif and Vimal left their logo ope

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n ended on purpose because they believe that how clothes are worn should be left to the individual. Their beliefs carry over to the way in which they d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

business. In fact, Kashif often contrasts his unique, limited-quantity model of clothing distribution to that of mass-merchandisers, who reap profits

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

through sheer sales volumes and by pressuring everyone to dress alike.

"I'm stupid sometimes, and I like to do things which no one thinks of doing."

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ashif's biggest break came when he was featured on MTV as part of the MTV design competition. Kashif's modesty generally gets the best of him, as he wo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

uld rather be behind the scenes than to be on television; however, he is the first to admit that the competition was a great experience for him. Althou

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h he did not win the competition, he was able to meet with R&B sensation Massari. Kashif describes Massari as a "nice, down to earth guy, who knows his

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

shoes." In fact, Massari liked Kashif's designs so much that he actually wore a pair of "The Way Of" for a recent music video shoot.

What has been th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

public reaction to his unique stylings thus far? "People love the brand!" says Tejani.

Demand for his products have increased significantly in the pa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

st year. However, instead of retailing his products in retail outlets, Kashif prefers to sell his merchandise himself, through the Internet. This gives

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

him more control over the merchandise, and prevents the brand from being diluted from mass-merchandising efforts.

Kashif's philosophy of life pretty m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

uch summarizes his business approach: "You live once, die once; so enjoy it." It does not have to be said that the best of Kashif's work is yet to come

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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