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Several years ago I met a guy who had been a well known consultant in the automotive industry. Auto manufacturers in Detroit knew him well. Even though this was long before today's high security in every workp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lace you could not just walk in off the street into the Ford research lab. However there and at the Chevrolet plant he could sail right in, without even showing his drivers license to the security guard. He wa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

well known to everyone from the reception desk to the Board room.

Then, Honda and Toyota and all the rest began to take the shine off the Fords and Chevys. His services were less and less in demand and he wa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s not likely to be welcomed in either the German or Japanese auto plants. He saw no end in sight to the decline in his revenues and his prestige. What was he going to do?

Was there a business development stra

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

egy he could use that would be more efficient, more effective? It occurred to him that the services he had been providing to the automotive manufacturers were also used by every other manufacturing company - n

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

matter what they were making, in every industry.

Wouldn't it be smart of him if he could market himself to the widest possible audience of people known to need the service he was providing? Rather than simpl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y be known as the best process engineering consultant in the auto industry he would become known as the best process engineering consultant in the entire manufacturing sector.

No matter what happened within a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

single industry he was secure. He would be in demand as long as anything was being manufactured in the U.S. So that's what he did.

How about you? You're a consultant, coach, or other advisor who wants to grow

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your business. Would it be more efficient to niche yourself vertically within a single industry? Or horizontally offering your brand of service to businesses across every industry?

Let’s say you know a lot a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

out customer service. It might seem that the most efficient approach would be for you to focus where you are already comfortable. When you had a regular job it was in the garment industry. So it would be a nat

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ral for you to call on garment industry prospects. You know their lingo, you're comfortable. But are you making the right strategic decision?

On the other hand it may be strategically much more effective for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you if you offer your customer service strategies to every company, no matter what industry they're in, in your area. They all have customer service issues to deal with that you can help them with.

Your garme

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t industry contacts will be your base of clients, people who will sing your praises and introduce you to people who respect them (people who have never heard of you) and who will see you based on their prestig

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e.

For example if you live in the Los Angeles area you could give a presentation to a different group of business owners every day there are so many of them. Once your garment industry friends introduce to th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ir service club groups you're on your way. Every room will be filled with business owners who, no matter what they make, sell, or deliver will all have a common 'hot button' customer service.

You become the g

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

-to person in customer service. You get asked to write a column in the local business journal, and co-sponsor "Customer Service Days" with the Chamber of Commerce. And lawyers, accountants, and other professio

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nals will refer their clients with customer service issues to you.

The professional referrals will roll in because the lawyers and accountants will assume that you're the best - since everyone is always brini

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g up your name and they know that since this your specialty they are not going to lose control of their client to you. You are a specialist, customer service is what you do.

No matter your speciality this wil

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l work for you. After a while everywhere you go people will recognize you as the expert in whatever you specialize in. And when your paths cross with prospects who have the problems you solve - they are pre-so

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d.

I know this works, it has worked for me for thirty years. And it is not rocket science or I would have never figured it out. And it is both efficient and effective making it the perfect marketing strategy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are twelve different graph types available with PowerPoint 2000, but few of those styles work well in the low-resolution world of computer-based presentations. Make sure that you match the graph type to the point you’re trying to make with your data.

Let the People Know: Getting new business for small IT firms requires that you spread the word about you and let the world know that you they have problems and you have the expertise to solve their problems. The two main and widely used methods for this are seminar marketing and white paper publishing.

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