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E-Folder - Personal Branding 101: How to Build Your Platform as a Radio Show Guest
Speaking as a guest on a radio show is a superb way to reach your target audience and for them to hear your message and without you having to invest in placing an advert.
One of your goals when appearing on a radio show is to ensure that you get invited back – ideally as a regular guest expert.
You can research the rad
One of your goals when appearing on a radio show is to ensure that you get invited back – ideally as a regular guest expert.
You can research the rad
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
io shows that will be relevant to your target audience at Radio locator http://www.radiolocator.com
Consider getting some practice with your local public or commercial radio stations before you approach the mainstream media.
As a radio show host I am always on
Consider getting some practice with your local public or commercial radio stations before you approach the mainstream media.
As a radio show host I am always on
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
the look out for a great guest who I can invite time and again to share their expertise and opinion and of course entertain my audience – remember, all radio shows measure their success by audience numbers, which for commercial radio stations can be translated into advertising revenues
Here are the five keys building yo
Here are the five keys building yo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ur personal brand as a great radio show guest and increase your chance of being asked back again onto a radio show as a guest expert.
1. Be Easily Accessible
Make it easy to do business with you – that includes the very basics in terms of returning phone calls or emails from the radio show researcher o
1. Be Easily Accessible
Make it easy to do business with you – that includes the very basics in terms of returning phone calls or emails from the radio show researcher o
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
r producer.
Yes I know this may sound very basic, but usually when a radio show researcher contacts you it’s to ask you to appear on the show that day or the next day.
One radio station I am on the panel of experts for calls me the evening before the show. Their protocol is that once the radio show for the day has fin
Yes I know this may sound very basic, but usually when a radio show researcher contacts you it’s to ask you to appear on the show that day or the next day.
One radio station I am on the panel of experts for calls me the evening before the show. Their protocol is that once the radio show for the day has fin
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ished they end up in a team meeting to determine the areas that will be covered the next day, often as a result of the breaking news in the papers, then they ring their network contacts of experts aligning with the areas they will be covering.
So if you are positioning yourself as an expert and resource to your radio st
So if you are positioning yourself as an expert and resource to your radio st
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ation, don’t turn off your mobile phone. A radio show researcher is unlikely to call you a second time if they can not reach you.
2. Understand The Radio Show’s Objectives
Be sure to research the radio show you are planning to approach so that you discover the tone of the show and the style of the rad
2. Understand The Radio Show’s Objectives
Be sure to research the radio show you are planning to approach so that you discover the tone of the show and the style of the rad
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
o show host.
Remember the show host will guide the discussion – after all, they are concerned about their reputation with their listeners.
When you are approached by the radio show to be a guest, don’t be mislead by the phone conversation with the researcher – they are pre-screening you to see if you would be someone w
Remember the show host will guide the discussion – after all, they are concerned about their reputation with their listeners.
When you are approached by the radio show to be a guest, don’t be mislead by the phone conversation with the researcher – they are pre-screening you to see if you would be someone w
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ho will be compelling and interesting for their guests to listen to.
Practice your listening skills so that you can tune into the areas they want to discuss on the show, take notes of the areas they are going to cover on the show and keep your verbal replies in the pre-show interview succinct and relevant so that you ge
Practice your listening skills so that you can tune into the areas they want to discuss on the show, take notes of the areas they are going to cover on the show and keep your verbal replies in the pre-show interview succinct and relevant so that you ge
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t confirmed as a guest for the radio show.
3. Make The Radio Show Host’s Life Easy
All too often I notice that when someone has a new book that they would like to promote, when they do get the opportunity to speak on radio, they expect the radio show to send them a list of questions to answer.
In fact
3. Make The Radio Show Host’s Life Easy
All too often I notice that when someone has a new book that they would like to promote, when they do get the opportunity to speak on radio, they expect the radio show to send them a list of questions to answer.
In fact
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
, the team on the radio show do not have time to read your book from cover to cover and compile a list of questions.
You need to compile your own list of the top 10 questions that would be of relevance to the listeners of the show relating to your book, your product or service.
Structure this into a media release with
You need to compile your own list of the top 10 questions that would be of relevance to the listeners of the show relating to your book, your product or service.
Structure this into a media release with
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a short bio about you and have that ready at all times to provide to media contacts.
They may change the questions they ask you in the interview which is where it pays to invest in developing your skills as an interviewee. It makes it so much easier for the radio show researcher or show host to structure the interview
They may change the questions they ask you in the interview which is where it pays to invest in developing your skills as an interviewee. It makes it so much easier for the radio show researcher or show host to structure the interview
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
and they will certainly remember that you are easy to do business with which will mean you leave them with a favourable impression so that they will put you on a list of the people to invite back to future shows.
4. Be Interesting And Entertaining
Remember, the radio show host and the producer of the s
4. Be Interesting And Entertaining
Remember, the radio show host and the producer of the s
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
how are keen to ensure that their listener numbers are ever increasing.
They are therefore looking for guests that will provide information and entertain their audience.
I always recommend to my guests to practice being interviewed and record themselves - you listen for the ums, errs and aah’s.
Write down the key poin
They are therefore looking for guests that will provide information and entertain their audience.
I always recommend to my guests to practice being interviewed and record themselves - you listen for the ums, errs and aah’s.
Write down the key poin
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
s you want to cover but do not write it as a script. If you read from your notes, unless you have had significant practice in speaking from notes, it will be noticeable to listeners and your conversation will be stilted.
Keep your input to short sound-bites of information – a 3 minute monologue is not going to impress
Keep your input to short sound-bites of information – a 3 minute monologue is not going to impress
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
the show host – you must allow the radio show host with the opportunity to be in dialogue with you.
5. Don’t Over Promote Yourself
Air time on a radio show is wonderful as you are not investing in advertising and you will be positioned as the expert in your field.
However the radio show host is not ex
5. Don’t Over Promote Yourself
Air time on a radio show is wonderful as you are not investing in advertising and you will be positioned as the expert in your field.
However the radio show host is not ex
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
pecting you to constantly promote your web site and services.
My radio show is positioned with my guests as a no-sales zone, and if guests do speak too much about their own business rather than provide relevant information, we edit their comments out of the show.
Live shows are likely just to cut your interview short.
My radio show is positioned with my guests as a no-sales zone, and if guests do speak too much about their own business rather than provide relevant information, we edit their comments out of the show.
Live shows are likely just to cut your interview short.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
And it will be certain that you will not be invited back again as a guest expert.
Your Assignment
If radio is a medium you would like to explore to build your personal brand and position yourself as the expert in your field then here is your assignment:
- Create your key talking points and medi
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
a release
Practice being interviewed and listen to the recording – watch out for long silences, words that you repeat as a force of habit and ums, errs and aah’s – the more you practice the smoother the interview will go
Make contact with one of the radio shows that reach your ideal clients and contac
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
t them about their network of contacts and how you might best be considered to be a guest on the show.
By building your profile in the media as a key no cost strategy in your marketing plan you will definitely position yourself as an expert in your field which will ensure your stand out from your competition
By building your profile in the media as a key no cost strategy in your marketing plan you will definitely position yourself as an expert in your field which will ensure your stand out from your competition
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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