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When networking, do people open up to you or do you they ignore you?

In networking, time counts. You only have ten seconds to pique your new contact’s interest and initiate a conversation, or else y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

our contact will lose interest and dismiss you. That’s why it is so important to prepare and practice a way to present yourself to a new contact. A strong introduction communicates who you are and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hat you offer, inspires confidence and openness, and signals that you are interested to find out more about them.

Here are some tips to make the most of the Golden Moment of the first impression:

1

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. Show your name with pride.

Introduce yourself by your name and your company name, and ask them for their name. Wear a quality name tag (plastic or metal) so they can easily see, and remember, your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

name. Naturally slip their name into the conversation a couple of times so you can remember it easier. By displaying your name with pride, and using their name, you demonstrate a confidence in who y

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

u are and what you represent, which will also give the other person confidence to continue talking with you.

2. Start with an open-ended question.

Questions stimulate curiosity. Starting with an op

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

en-ended question activates the interest of your contact, ensuring that you have their attention. An open-ended question begins with "who", "what", "why", "where", "how much" or "when", so that they

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nswer with something other than "yes" or "no". For example "What do you like most about your company?" or "How did you get into this business?" Now you’re into a conversation about them... their mos

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t favorite subject! Listen carefully, they will tell you a lot about who they are and what they are looking for, giving you valuable clues on how to relate and deepen the connection with them.

3. A

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oid describing what you do, describe instead what you can do for them.

As soon as you start talking about you, you will lose the connection with your contact. Even if they ask you "what do you do?",

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

what they are really asking is "What can you do for me?". Your contact is trying to grasp what is the benefit you create for your clients. The best way to answer the "what do you do" question is to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

share a short, two-sentence testimonial of something you have done for a recent client: "I recently had a customer that had X problem, and I helped him to get Y result." Keep it short and focused on

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the before and after picture. This is a lively and memorable way of communicating your value that keeps the energy focused on your contact, and therefore their attention on you.

4. Describe exactly

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

for what you are looking for in terms of referrals, opportunities or resources.

Chances are, the person you are talking to is not a potential client for you, because either they don’t have a need,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r their need is already met by someone or something else. By adopting this attitude, you reduce the "selling pressure" on your contact and they feel freer to continue communicating with you. However

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

they have a circle of contacts that may have what you are looking for in terms of client referrals, opportunities or resources. People like to help others, so by sharing what you are looking for, th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ey may be in a position to help you.

5. Prepare a memorable tag line.

Sum up the main benefit that you create for your clients with a short, memorable tag line, no more than four or five words. Add

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

spice to your tag line by making careful use of word play, alliterations (words beginning with the same letter), puns or rhyming. For example, to describe a Financial Planner, "I bring Wall Street t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o Main Street", or for a Massage Therapist: "Let me rub you the right way!"

6. Say it naturally

Your opening must be prepared, refined and practiced. Use simple, short words that come naturally to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou. And practice, practice, practice! By creating an opening introduction that puts your contact at ease, you can ensure that the Golden Moment plants the seed of a long and prosperous relationship

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Accounting Conventions - The term convention means 'established usage.' Conventions are based on practicability and usage. For example, the relationship of 12 units forming a dozen is a convention. Accounting Concept - Denotes logical consideration and a notion which is generally and widely accepted. The term is not used in the sense of a set of hard and fast rules but rather of rules of general application which provide guide in selection of accounting methods appropriate in particular circumstances.

How can you protect the content of your slides so that others can't change them? If you worry about compliance issues when you send slides out to the field, here is a simple technique that will help.

Important Points to be considered for setting up a New Business. Capital Required.

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