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There is a fundamental to sales, which if you know it, allows you to relax and do the job without nagging doubt that there is something unethical about s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

elling. It's this;

"The more people know what you do and where to find you, the more business you will get"

'Out there' are p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tential customers waiting to hear your sales message and ready to say 'Yes' to it. Let me explain; if you take any conventional product or service and of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er it to a large number of appropriate people, you can be sure that some of them will want it.

Regardless of what your business makes or does, as long a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your offering fits somehow into the categories you can find in the Yellow Pages or suchlike, some people will need what you do. Of course many others wo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

't, but that doesn't matter.

Here's a simple method; first define the group of people you want to contact. It might be, for example, small businesses wh

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ich use computers, or people who play golf, or teenagers with big feet, or the over 60's who live in the Birmingham area. Then write a message which tell

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

them what you do, stressing how you can help them deal with some aspect of their work or lives which is expensive, annoying, or time-wasting, if that is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

appropriate for your product.

Make sure that this piece contains a 'call to action', such as, 'Phone us today on 0123 456 789'. Make it easy for your ne

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

customer to find reach you, so include all the ways people like to use; phone number, fax, email, web address, postal address, map and so on.

Now get t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is message to your audience. You may have to experiment to find the best way. For my sales-training, I found that email was best, fax-broadcast next, the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n cold-calling by phone. I have never had much luck with direct mail or display advertising, but do your own testing, it may be different for you.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Simply telling people, about what you do whenever you get a suitable opportunity, works. But for a lot of activities, you need bigger numbers, that's wh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the more automated methods may be necessary.

Once dozens, hundreds maybe thousands of people know what you do and how to find you, orders will

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ollow. There is no need to talk people into your proposition, assuming you aren't selling real-estate on the moon. So long as what you provide is someth

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng that people can understand and may be buying from other suppliers, the method I have outlined will work for you.

I know because I've had a long caree

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r in sales, and over time came to realise that you can sell anything this way.

So if you need more orders / projects / clients, follow this simple plan

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd in a few months time you will have all you want. Then be self-disciplined and keep this prospecting program going at a somewhat reduced level.

This i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

necessary, because if you stop trying to find new work as soon as you have got enough, you are setting yourself up for the uncomfortable roller-coaster

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

f too much, followed by too little and a desperate struggle to do something about it. You could think of this is 'sales maintenance'.

I wish you success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Universally, hiring in wholesale distribution has become one of the biggest challenges we face in today’s business environment. It doesn’t seem to matter what kind of resources we employ, what type of pre-employment testing we use or even which recruiting firm we choose, it is still quite a gamble. The odds end up being 50-50 regardless. I know that there are a lot of Human Resource professionals out there whose hair is going to stand up on the back of their necks as they read this.

When your medium-sized company falters in its growth, pruning the dead wood and the lower growth departments becomes a strategic imperative. If you can master crreative destruction, your company will never atrophy.

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